B2B Digital Marketing Specialist: Web & Campaign Expert

Flowserve; México; Remote; MXN 360,000 - 480,000; Full time

Job summary

Flowserve is seeking a hands-on Digital Marketing Specialist to execute activities that strengthen the brand, engage customers, and support demand generation. You will update websites, publish social content, support digital advertising, and drive campaigns.

Work closely with the Digital Marketing Manager and Senior Specialist to ensure content is accurate, compelling, and aligned with Flowserve products and priorities.

Qualifications

• 3–5 years of digital marketing experience in web content production, social media, or campaigns.
• B2B industrial, manufacturing, energy, or technology context is preferred.
• Strong writing, editing, and proofreading skills for technical content.

Responsibilities

• Create, edit, publish, and maintain website content using CMS components and templates.
• Apply SEO, accessibility, UX, and content standards to website updates.
• Perform quality checks before/after publishing for links, forms, and media.
• Support website operations by sourcing assets and coordinating with partners.
• Develop customer-focused copy and assets for organic social posts.
• Manage social editorial calendar and monitor content; escalate issues as needed.
• Support paid social, paid search, email, and lead-generation campaigns through setup and QA.
• Compile performance data across website, social, ads, and lead sources to inform improvements.

Skills

Digital marketing

Web content production

Social media

Campaign execution

SEO

HTML/CSS

Drupal CMS

Data analysis

Education

Bachelor's degree in Marketing/Communications/Business

Tools

Drupal CMS

Google Analytics 4

Google Search Console

Google Tag Manager

Salesforce

Conductor

Acquia Asset Manager

Job description

Flowserve is seeking a hands-on Digital Marketing Specialist to execute activities that strengthen the brand, engage customers, and support demand generation. You will update websites, publish social content, support digital advertising, and drive campaigns.

Work closely with the Digital Marketing Manager and Senior Specialist to ensure content is accurate, compelling, and aligned with Flowserve products and priorities.