Digital Commerce Planning Executive

British American Tobacco; Monterrey; On-site; MXN 600,000 - 900,000; Full time

Benefits offered by this job

Annual bonus

Health plans

Transportation support

Flexible holidays

Job summary

British American Tobacco Mexico is seeking a Digital Commerce Planning Executive in Monterrey to lead data-driven e-commerce content and strategies across digital channels.

The role requires a strong background in data analytics, OMNI-channel experience, and collaboration with Marketing, Commercial and Technology teams, delivering end-to-end digital solutions and growth opportunities.

Qualifications

• Bachelor's degree in Economics, Finance, Mathematics, Business Admin or Engineering.
• Fluent in English, written and spoken.
• At least 3 years of professional experience with 2+ years in data analytics, promotions, customer planning, sales strategy, or strategic planning.
• Strong data extraction, validation and review of performance data.
• Excellent time management and ability to meet deadlines.

Responsibilities

• Support the development of a robust e-commerce portfolio strategy and Customer Strategies to reflect changing requirements and a dynamic landscape.
• Communicate technical information in a consolidated and straightforward way.
• Provide observations related to competitor activities and interactions between categories and customer segments.
• Develop a deep understanding of promotion strategies, processes, and market landscape.
• Develop strategies to enable sustainable ecommerce and loyalty growth.
• Deliver analysis and observations for monthly stakeholder forums.
• Collaborate with cross-functional teams to deliver initiatives.
• Identify and report bugs or issues for seamless operation.
• Translate product needs to specifications with acceptance criteria.
• Work with cross-functional teams to design and implement product ideas within the digital ecosystem.

Skills

Fluent English

Data analytics

Stakeholder management

Communication skills

Education

Bachelor's degree

Tools

Excel

PowerPoint

Power BI

Tableau

Job description

BAT is evolving at pace into a global multi-category business on a mission to decrease the health impact of our industry

To achieve our ambition, we are looking for colleagues who are ready to Be The Change. Come, join us on this journey!

British American Tobacco Mexico has an exciting opportunity for a Digital Commerce Planning Executive in Monterrey, Mexico

Work with the LANCAR B2B Digital Team, by leading e-commerce content driven by data-based commercial insights to support promotion grid decision, customers with digital sales, product availability per tier, suggested order per customer ensuring that the Digital Sales & B2B activities contribute to the success replenishment and effective decisions are made across the platform.

This role is a crucial link between Marketing, Commercial Functions and Technology, proactively pathing the way for digital transformation, deliver on value, goals and ensuring innovative Omni-channel end to end deliveries for the constantly evolving digital ecosystem. The ideal candidate will possess a good understanding of B2B Digital Commerce, UX/UI, retail landscape, and corresponding Omnichannel opportunities.

The role will help support the TM&D team by leveraging big data and advanced analytics while collaborating with internal and external stakeholders. Develop performance of the platform to help identify opportunities and deliver recommended portfolio opportunities. Manage promotion optimization, leading to account level analysis, such as predictive analytics and post implementation results.

Reports to: Digital Commerce Trading Manager

Your key responsibilities will include:

• Support the development of a robust e-commerce portfolio strategy and Customer Strategies to reflect the organization’s changing requirements and a dynamic competitive landscape.
• Ability to communicate technical information in a consolidated and straightforward way.
• Provide observations and perspective related to competitor activities and interactions between categories and across customer segments.
• Develop a deep understanding of promotion strategies, internal processes, and overall market landscape.
• Development of strategies and initiatives to enable sustainable ecommerce and loyalty growth
• Assist in delivering analysis and observations that will feed the stakeholders forums monthly.
• Proactively connect, engage, and foster relationships with cross functional teams (i.e. Brand, Commercial, Consumer Experience, IDT, GBS, etc) and agency partners to deliver the defined initiatives.
• Identify, document and report any bugs or technical issues encountered while managing the platforms to ensure seamless operation and continuous improvement.
• Effectively translate product needs and requirements to product specification, supported by all necessary documentation and governance. Develop acceptance criteria with supporting delivery partners and ensure product delivered passes all necessary quality expectations.
• Understand overall enterprise architecture and collaborate as a cross functional team with other Digital Product Managers, Functional collaborators, Platform team, and technical vendors to design and implement product ideas integrated into the larger digital ecosystems.

What are we looking for?

• Bachelor's Degree required, Economics, Finance, Mathematics, Business Administration or Engineering preferred.
• Fluent in English, written and spoken.
• At least 3 years of professional experience, at least 2+ years in data analytics, , promotions, customer planning, sales strategy, or strategic planning.
• Knowledge and experience in extracting, validating, and reviewing performance data.
• Time management skills with an ability to adhere to strict deadlines and deliverables.
• Demonstrated strong communication skills, both oral and written
• Ability to communicate technical information in a consolidated and straightforward way.
• Ability to manage multiple stakeholders both virtually and physically in the office.
• Be able to design independently and deliver E2E analytics solutions / outcomes per specification.
• Proficiency using Microsoft Excel, PowerPoint, and the ability to quickly learn and use cloud-based third-party applications (e-commerce and TM&D Systems)
• Good understanding of Omnichannel ecosystem in business context and how various offline & online touchpoints integrate and synergize to deliver best customer experience to achieve business outcomes
• Strong digital & technology capabilities building experience, working closely with Commercial Team, Consumer Experience & Digital Marketing, with knowledge in Omni-channel, data & analytics
• Experience delivering through Traditional & Agile frameworks (e.g. Scrum, Kanban, and waterfall).
• Solid understanding of key marketing digital principles: consumer centric and journey, user experience, micro conversions, target audience, and media planning.

Beneficial

• Use of Data Visualization Tools and development of dashboards (Power BI, Tablaeu,)
• Experience working in an FMCG company.
• Project Management, Agile or Design Thinking experience.
• Experience analyzing dashboards and database sets.
• Experience delivering E2E data and e-commerce solutions.
• Experience working with International End Markets
• We offer a market leading annual performance bonus (subject to eligibility)
• Our range of benefits varies by country and includes diverse health plans, initiatives for work-life balance, transportation support, and a flexible holiday plan with additional incentives
• Your journey with us isn't limited by boundaries; it's propelled by your aspirations. Join us at BAT and become a part of an environment that thrives on internal advancement, where your career progression isn't just a statement – it's a reality we're eager to build together. Seize the opportunity and own your development; your next chapter starts here.
• You'll have access to online learning platforms and personalized growth programs to nurture your leadership skills
• We prioritise continuous improvement within a transformative environment, preparing for ongoing changes

WHY JOIN BAT?

We’re one of the few companies named as a Global Top Employer by the Top Employers Institute – certified in offering excellent employee conditions.

Collaboration, inclusion and partnership underpin everything we do here at BAT. We are looking forward to enabling every individual to thrive, regardless of gender, sexual orientation, marital or civil partnership status, gender reassignment, race, religion or belief, colour, nationality, ethnic or national origin, disability, age, skills, experience, education, socio-economic and professional background, veteran status, perspectives and thinking styles. We know that embracing talent from all backgrounds is what makes us stronger and best prepared to meet our business goals.

We see the career breaks as opportunities not obstacles. Through The Global Returners program, we support professionals looking to restart their careers after an extended absence from the workforce (e.g. time out caring for family, parental leave, national service, sabbatical and/or starting an own venture).

Come bring your difference and see what is possible for you at BAT. Learn more about our culture and our award winning employee experience here.

If you require any reasonable adjustments or accommodations to help you perform at your best during the recruitment process, you are encouraged to notify us. We are fully committed to support you by making appropriate arrangements for you to demonstrate your full potential.