Digital Campaign Manager

Marsh; Ciudad de México; Híbrido; MXN 600.000 - 900.000; Jornada completa

Descripción de la vacante

Marsh is seeking a Digital Campaign Manager based in Mexico City for a hybrid role requiring in-office presence at least three days per week. You will own digital strategy, audience targeting, and cross-channel campaign activation across the region.

You will oversee email campaigns, web content governance, and analytics-led optimization using Dynamics 365, Marketo, Pardot, or HubSpot, with a focus on improving lead generation and conversion rates.

Formación

• Hands-on digital campaign management experience in B2B or professional services marketing.
• Experience with marketing automation platforms (Dynamics 365, Marketo, Pardot, or HubSpot).
• Strong knowledge of web content management (AEM preferred) and ABM tools (Demandbase preferred).
• Familiarity with campaign tracking (UTMs) and analytics tools (Adobe Analytics, Power BI).
• Experience with Wrike or similar work management platforms.

Responsabilidades

• Define digital campaign strategy and manage cross-channel activation.
• Oversee end-to-end campaign setup, launch, and optimization.
• Lead audience segmentation and persona-based targeting for nurture programs.
• Coordinate multiple project workflows in Wrike and ensure on-time delivery.
• Manage region-wide web presence and maintain content quality.

Conocimientos

Marketing automation

Digital campaigns

Audience segmentation

Analytics interpretation

Herramientas

Microsoft Dynamics 365

Marketo

Pardot

HubSpot

Adobe Experience Manager

Demandbase

Wrike

Descripción del empleo

We are seeking a Digital Campaign Manager to join our team at Marsh. This role will be based in Mexico City. This is a hybrid role that has a requirement of working at least three days a week in the office. As a Digital Campaign Manager, you will take ownership of your day-to-day work: making sound decisions, asking the right questions, giving marketers strategic and practical recommendations, and ensuring work is executed accurately and on time. The role combines strategic leadership with executional oversight, including defining digital campaign strategy, managing complex audience segmentation and persona-based targeting, coordinating multiple project workflows, and activating, measuring, and optimizing campaigns across channels.

We will count on you to

• Develop and manage digital strategy across businesses and practices, including channel coordination, activation, and optimization.
• Work closely with marketing and business partners to clarify priorities, translate needs into action, and deliver practical solutions.
• Develop and execute strategies to increase web leads and optimize conversion rates, delivering stronger digital performance across the region.
• Own digital campaigns end-to-end, from overseeing campaign setup, developing the digital strategy, executing against the strategy, launch readiness, and activation.
• Oversee Microsoft Dynamics and Outlook emails campaigns, including managing the email builds, QA, configuration of audience segmentation, review journey setup, complete peer review, and activate email deployment.
• Advise and build complex audience segmentation and persona-based targeting to support integrated, automated, and/or nurture email campaigns.
• Manage the region’s web presence, keep content accurate and up to date, and ensure a consistent experience across country sites.
• Oversee online governance and keep our websites healthy by managing regular content audits, maintain editorial standards and quality, update or remove outdated content, monitor site performance, help spot and resolve issues before they affect users, and support accessibility and compliance requirements.
• Manage multiple project workflows at once, keeping timelines, dependencies, approvals, and deliverables on track in Wrike.
• Make judgment-based decisions in day-to-day execution and escalating issues when needed.
• Ensure consistency and quality across digital campaigns and touchpoints so the audience experience feels connected.
• Leverage analytics and audience insights to drive personalization, journeys, testing, optimization, and continuous improvement. Establish a test-and-learn approach across content and search, including A/B testing, measurement, and scaling of winning approaches.
• Apply best practices and give practical recommendations on briefs, content, and assets — and ask the right questions when something is incomplete or unclear.

What you need to have

• 7+ years’ experience in a hands-on digital manager role, ideally in B2B, corporate, or professional services marketing
• Experience with a marketing automation platform — Microsoft Dynamics 365, Marketo, Pardot, or HubSpot — or the aptitude to learn ours quickly.
• Experience with a web content management system; Adobe Experience Manager (AEM) strongly preferred.
• Experience with an account-based marketing platform; Demandbase strongly preferred.
• Working knowledge of campaign tracking (UTMs, tags) and analytics tools (Adobe Analytics, Power BI); able to turn data into plain-language recommendations.
• Experience with work management tools (e.g., Wrike, Workfront).
• Experience supporting website migrations, redesigns, or replatforming projects is a plus.
• Microsoft Dynamics 365, Marketo, or AEM certification is a plus.
• Advanced level on English is a must

Why join our team

• We help you be your best through professional development opportunities, interesting work and supportive leaders.
• We foster a vibrant and inclusive culture where you can work with talented colleagues to create new solutions and have impact for colleagues, clients and communities.
• Our scale enables us to provide a range of career opportunities, as well as benefits and rewards to enhance your well-being.

Marsh (NYSE: MRSH) is a global leader in risk, reinsurance and capital, people and investments, and management consulting, advising clients in 130 countries. With annual revenue of over $27 billion and more than 95,000 colleagues, Marsh helps build the confidence to thrive through the power of perspective. For more information, visit marsh.com, or follow us on LinkedIn and X.

Marsh is committed to creating a diverse, inclusive and flexible work environment. We aim to attract and retain the best people and embrace diversity of age, background, disability, ethnic origin, family duties, gender orientation or expression, marital status, nationality, parental status, personal or social status, political affiliation, race, religion and beliefs, sex/gender, sexual orientation or expression, skin color, or any other characteristic protected by applicable law.

Marsh is committed to hybrid work, which includes the flexibility of working remotely and the collaboration, connections and professional development benefits of working together in the office. All Marsh colleagues are expected to be in their local office or working onsite with clients at least three days per week. Office-based teams will identify at least one “anchor day” per week on which their full team will be together in person.