Hybrid Digital Marketing Lead: Campaigns, Analytics & ABM

Marsh; Ciudad de México; Híbrido; MXN 240.000 - 360.000; Jornada completa

Descripción de la vacante

Marsh is seeking a Digital Marketing Specialist based in Mexico City for a hybrid role requiring at least three days in the office. You will own day-to-day digital campaigns, asset creation, audience segmentation and cross-channel optimization, while coordinating with regional teams.

Responsibilities include executing campaigns, building Dynamics 365 email programs, managing the regional web presence, and ensuring timely, high-quality delivery with data-driven optimization.

Formación

• 4+ years' experience in a hands-on digital manager role.
• Experience with marketing automation platforms (Dynamics 365, Marketo, Pardot or HubSpot).
• Experience with a web content management system; Adobe Experience Manager (AEM) strongly preferred.
• Experience with an account-based marketing platform; Demandbase strongly preferred.
• Working knowledge of campaign tracking (UTMs, tags) and analytics tools (Adobe Analytics, Power BI).
• Experience with work management tools (Wrike, Workfront).
• Microsoft Dynamics 365, Marketo, or AEM certification is a plus.
• Advanced level on English is a must.

Responsabilidades

• Execute digital campaigns across channels and deliver high-quality assets at pace and scale.
• Build emails in Microsoft Dynamics 365 and Outlook, including segmentation and journeys.
• Configure campaign setup tasks and map assets to campaigns.
• Set up forms, import lists, validate list hygiene and host assets.
• Manage the region's web presence and publish content across country sites.
• Run content audits, monitor site performance and ensure accessibility and compliance.
• Manage projects in Wrike with tasks and timelines.
• Offer practical recommendations on briefs, content and assets.
• Deliver work on time and to quality standards.
• Align with US & Canada marketing priorities and improve workflows.

Conocimientos

Digital marketing

Project coordination

Data interpretation

Strategic thinking

English proficiency

Herramientas

Wrike

Workfront

Adobe Experience Manager

Microsoft Dynamics 365

Marketo

Pardot

HubSpot

Demandbase

Power BI

Descripción del empleo

Marsh is seeking a Digital Marketing Specialist based in Mexico City for a hybrid role requiring at least three days in the office. You will own day-to-day digital campaigns, asset creation, audience segmentation and cross-channel optimization, while coordinating with regional teams.

Responsibilities include executing campaigns, building Dynamics 365 email programs, managing the regional web presence, and ensuring timely, high-quality delivery with data-driven optimization.