Digital Analytics Consultant: Insights & Strategy Partner

Concentrix; México; Presencial; MXN 450.000 - 750.000; Jornada completa

Descripción de la vacante

Concentrix is seeking a Digital Analytics Business Analyst & Consultant to translate business goals and customer needs into analytics strategies and actionable insights. The role blends consulting, business analysis, and data interpretation to build strong client relationships and drive measurable outcomes.

The candidate will lead discovery, gather requirements, analyze data across digital channels, and partner with engineers and marketing teams to implement practical measurement solutions and

Formación

• Experience in business analysis, digital analytics, marketing analytics, analytics consulting, customer experience, or a related discipline.
• Strong analytical and problem-solving skills, with the ability to translate data into meaningful business insights and recommendations.
• Experience using data to answer business questions and support strategic or operational decisions.
• Familiarity with digital analytics, reporting, visualization, tag management, experimentation, personalization, or customer data platform concepts and tools such as Adobe Analytics, GA4, Power BI, Tableau, Google Data Studio, Google Tag Manager, Adobe Target, Optimizely, Adobe Real-Time CDP, Tealium, or similar platforms.
• Strong client-facing, presentation, facilitation, requirements-gathering, and stakeholder-management skills.
• Ability to translate complex business, analytical, and technical concepts into clear recommendations and practical next steps.
• Critical thinker with intellectual curiosity, creativity, attention to detail, and willingness to challenge assumptions.
• Ability to quickly learn unfamiliar tools, industries, concepts, and client environments.
• Adaptability in changing environments, shifting priorities, emerging technologies, and situations where information may be incomplete.
• Strong written and verbal communication skills, with a clear focus on business outcomes.
• Advanced / Fluent English is required.

Responsabilidades

• Act as a trusted advisor to clients and internal stakeholders, connecting analytics capabilities with business, marketing, customer experience, and digital transformation goals.
• Lead discovery sessions, stakeholder interviews, workshops, and requirements-gathering activities to identify business needs, risks, dependencies, and opportunities.
• Analyze digital, marketing, customer journey, and performance data to identify trends, gaps, patterns, and actionable insights.
• Translate business objectives into measurement frameworks, use cases, KPIs, reporting requirements, and solution recommendations.
• Evaluate data quality, tracking issues, reporting gaps, and available evidence before making recommendations.
• Create and interpret reports, dashboards, visualizations, and client-ready documentation that make complex information easy to understand and act on.
• Partner with analytics engineers, developers, solution architects, marketers, and subject matter experts to translate business needs into practical data collection, tagging, reporting, and measurement solutions.
• Communicate findings, options, trade-offs, risks, and next steps clearly to business, technical, and executive audiences.

Conocimientos

Digital analytics

Analytics consulting

Stakeholder management

Client-facing

English communication

Herramientas

Adobe Analytics

GA4

Power BI

Tableau

Google Data Studio

Google Tag Manager

Adobe Target

Optimizely

Adobe Real-Time CDP

Tealium

Descripción del empleo

Concentrix is seeking a Digital Analytics Business Analyst & Consultant to translate business goals and customer needs into analytics strategies and actionable insights. The role blends consulting, business analysis, and data interpretation to build strong client relationships and drive measurable outcomes.

The candidate will lead discovery, gather requirements, analyze data across digital channels, and partner with engineers and marketing teams to implement practical measurement solutions and