Data-Driven Email Campaign Analyst

Acxiom; Estado de México; On-site; MXN 320,000 - 520,000; Full time

Job summary

Acxiom is seeking a Decision Support Analyst focused on Email Marketing campaigns. You will collaborate with a team of data and marketing experts to ensure clients receive accurately segmented, cleansed, and ready-to-market data, and you will own complex tasks around email campaigns.

In this role, you will prepare audience segments in campaign platforms, manage scripted dynamic emails, and measure campaign performance to support decision making.

Qualifications

• Understanding client data and marketing capabilities to deliver segmented, cleansed data.
• Working knowledge of SQL and/or PL/SQL (preferably Oracle) to run queries.
• Good spoken and written English (B2 level or higher).
• Experience with email campaign tools like Adobe Campaign Classic, Salesforce, or similar.

Responsibilities

• Understand details of client's data and Acxiom's marketing capabilities to ensure clients receive accurately segmented, cleansed, formatted and ready-to-market data.
• Take ownership of complex tasks around email marketing campaigns.
• Work in a team of marketing automation professionals, creating, executing and measuring performance of marketing campaigns.
• Prepare audience segments in campaign management platforms.
• Manage heavily scripted dynamic emails to automate content creation.
• Provide analysis to support decision making by measuring campaign efficiency, data accuracy, data integrity, operations performance, customer satisfaction and cost effectiveness.

Skills

SQL/PLSQL

Email marketing knowledge

Audience segmentation

Data quality & cleansing

Tools

Adobe Campaign Classic

Salesforce

Job description

Acxiom is seeking a Decision Support Analyst focused on Email Marketing campaigns. You will collaborate with a team of data and marketing experts to ensure clients receive accurately segmented, cleansed, and ready-to-market data, and you will own complex tasks around email campaigns.

In this role, you will prepare audience segments in campaign platforms, manage scripted dynamic emails, and measure campaign performance to support decision making.