Specialist, Customer Marketing

HARMAN International; México; Hybrid; MXN 360,000 - 600,000; Full time

Benefits offered by this job

Employee discounts

HARMAN University training

Wellness benefits

Tuition reimbursement

Be Brilliant recognition program

Inclusive and diverse environment

Job summary

HARMAN Lifestyle in Mexico City is seeking a Trade Marketing Coordinator to support the execution of trade marketing initiatives across retail accounts. You will coordinate with vendors, sales teams, clients, and promoter teams to ensure campaigns align with brand and commercial objectives.

You will oversee vendors, manage budgets, lead in-store activations and POP materials, and analyze results to provide insights for future activations.

Qualifications

• Bachelor’s degree in Marketing, Business Administration or related field.
• 2–4 years’ experience in Trade Marketing, Retail Marketing or a similar role.
• Experience with retail clients and sales teams.
• Strong project management and organization skills.
• Proficiency in MS Office, especially Excel and PowerPoint.
• Strong communication and collaboration with cross-functional teams.
• Understanding of retail dynamics.

Responsibilities

• Drive trade marketing execution in Mexico.
• Coordinate end-to-end Trade Marketing projects with vendors, Sales, retail clients, and the promoter team.
• Manage vendors for production, logistics, installations, activations and other services.
• Collaborate with Sales to develop and execute Trade Marketing plans and sell-in/sell-out objectives.
• Coordinate with key retail clients in Mexico to obtain approvals and ensure in-store execution.
• Oversee promoter teams across key accounts in Mexico and monitor KPIs.
• Control budgets: quotations, purchase orders, invoices and reconciliations.
• Coordinate development and production of POP materials and displays, ensuring brand consistency.
• Analyze results of projects and activations, identifying opportunities for future campaigns.

Skills

Project management

Vendor coordination

Cross-functional collaboration

Communication

Retail dynamics

Education

Bachelor’s degree in Marketing, Business Administration or related field

Tools

Microsoft Excel

PowerPoint

Job description

A Career at HARMAN Lifestyle

We're a global, multidisciplinary team that’s putting the innovative power of technology to work and transforming tomorrow. As a member of HARMAN Lifestyle, you connect consumers with the power of superior sound.

• Contribute your talents to high-end, esteemed brands like JBL, Mark Levinson, and Revel
• Unite your passion for audio innovation with high-tech product development
• Create pitch-perfect, cutting-edge technology that elevates the listening experience

A Career at HARMAN Lifestyle

We're a global, multidisciplinary team that’s putting the innovative power of technology to work and transforming tomorrow. As a member of HARMAN Lifestyle, you connect consumers with the power of superior sound.

• Contribute your talents to high-end, esteemed brands like JBL, Mark Levinson, and Revel
• Unite your passion for audio innovation with high-tech product development
• Create pitch-perfect, cutting-edge technology that elevates the listening experience

About The Role

As part of the Trade Marketing team, the Trade Marketing Coordinator for Mexico will support the execution and follow-up of trade marketing initiatives across retail accounts. This role will coordinate with vendors, sales, clients, and the promoter team to ensure the successful execution of projects and in-store activities aligned with brand and commercial objectives in Mexico.

The Trade Marketing Coordinator will be responsible for managing vendors, working closely with the commercial team, and maintaining strong relationships with retail clients. This role will oversee the promoter’s teams for accounts, ensuring proper coverage, training, execution, and performance through defined KPIs. The coordinator will have budget control of his accounts, project coordination, and follow-up, development and execution of POP materials and displays, as well as in-store activations and retail events. Additionally, this role will analyze post-project results to identify opportunities and provide insights for future activations and continuous improvement.

What You Will Do

• Help drive the trade marketing execution in Mexico
• Project coordination: Coordinate the end-to-end execution of Trade Marketing projects, from briefing and planning to implementation and follow-up, working closely with vendors, Sales, retail clients, and the promoter team.
• Vendor management: Manage and coordinate vendors for production, logistics, installations, activations, and other Trade Marketing services, ensuring quality, timing, and compliance with project requirements.
• Commercial collaboration: Work closely with the Sales team to develop and execute Trade Marketing plans and initiatives aligned with commercial priorities, sell-in and sell-out objectives.
• Retail client coordination: Coordinate with key retail clients in Mexico to align projects, obtain approvals and permits, and ensure successful execution of in-store initiatives.
• Promoter management: Coordinate and monitor promoter teams across key accounts in Mexico, including coverage, attendance, training, execution, and compliance with brand guidelines.
• Monitor and follow up on promoter KPIs,
• Budget control: Support the management and tracking of Trade Marketing budgets, including quotations, purchase orders, invoices, expense tracking and budget reconciliation.
• POP, displays, expos & retail communication: Coordinate the development, production and implementation of displays, planograms, POP materials, in-store communication and creative artworks, from briefing and adaptation through production and final execution, ensuring brand consistency and compliance with retailer specifications.
• In-store activations & retail events: Coordinate and execute in-store activations, retail events and special campaigns, including logistics, materials, promoters and overall brand experience.
• Post-project analysis: Analyze the results of projects, activations and retail initiatives, including sell-out impact, execution, budget performance and key learnings, identifying opportunities and recommendations for future initiatives.

What You Need To Be Successful

• Bachelor’s degree (BA/BS) in Marketing, Business administration or related field.
• At least 2-4 years’ experience in Trade Marketing, Retail Marketing, Shopper Marketing or a similar role.
• Experience in working with retail clients, sales teams, preferably within the consumer electronics, consumer goods or retail industry
• Strong project management and organization skills, with the ability to manage multiple projects and priorities simultaneously.
• Proficiency in Microsoft Office, particularly Excel and Power Point.
• Strong communication and collaboration skills with cross-functional teams
• Results-oriented and resilient professional, with a proactive mindset and the ability to overcome challenges and maintain focus.
• Understanding of retail dynamics.

Bonus Points if You Have

• Previous experience in Sales, Retail Operations, or Replenishments, with an understanding of sell-in, sell-out, inventory, and product availability.
• Ability to perform well in a fast-paced environment.
• Strong problem-solving skills

What Makes You Eligible

• Be willing to travel up to 10%, domestic and international travel
• This role is eligible to work remote on some days each week (2); the rest of the week, presence is required.
• Successfully completing a background investigation and drug screen as a condition of employment.

What We Offer

• Access to employee discounts on world-class Harman and Samsung products (JBL, HARMAN Kardon, AKG, etc.)
• Extensive training opportunities through our own HARMAN University
• Competitive wellness benefits
• Tuition reimbursement
• "Be Brilliant" employee recognition and rewards program
• An inclusive and diverse work environment that fosters and encourages professional and personal development.

#Hybrid

You Belong Here

HARMAN is committed to making every employee feel welcomed, valued, and empowered. No matter what role you play, we encourage you to share your ideas, voice your distinct perspective, and bring your whole self with you – all within a support-minded culture that celebrates what makes each of us unique. We also recognize that learning is a lifelong pursuit and want you to flourish. We proudly offer added opportunities for training, development, and continuing education, further empowering you to live the career you want.

About HARMAN: Where Innovation Unleashes Next-Level Technology

Ever since the 1920s, we’ve been amplifying the sense of sound. Today, that legacy endures, with integrated technology platforms that make the world smarter, safer, and more connected.

Across automotive, lifestyle, and digital transformation solutions, we create innovative technologies that turn ordinary moments into extraordinary experiences. Our renowned automotive and lifestyle solutions can be found everywhere, from the music we play in our cars and homes to venues that feature today’s most sought-after performers, while our digital transformation solutions serve humanity by addressing the world’s ever-evolving needs and demands. Marketing our award-winning portfolio under 16 iconic brands, such as JBL, Mark Levinson, and Revel, we set ourselves apart by exceeding the highest engineering and design standards for our customers, our partners and each other.

If you’re ready to innovate and do work that makes a lasting impact, join our talent community today!

HARMAN is proud to be an Equal Opportunity employer. HARMAN strives to hire the best qualified candidates and is committed to building a workforce representative of the diverse marketplaces and communities of our global colleagues and customers. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. HARMAN attracts, hires, and develops employees based on merit, qualifications and job-related performance.(www.harman.com)