CRM Executive

Betway Global; Ciudad de México; On-site; MXN 480,000 - 720,000; Full time

Benefits offered by this job

Health insurance

Job summary

Super Group is seeking a CRM Executive to optimise customer lifecycle activities across markets. You will design and execute retention campaigns, segment players, and report on key KPIs, while coordinating with analytics and creative teams to deliver impactful communications across email, SMS, push notifications and in‑app messaging.

The role requires fluency in Spanish and English, strong Excel skills, and experience in iGaming marketing.

Qualifications

• Clear, confident written and verbal communication.
• Ability to work cross‑functionally to hit shared goals.
• Strong organisational skills and multi‑project management.
• Excellent attention to detail and quality of work.
• Adaptability in fast‑moving environments.
• Fluency in Spanish and English.
• Experience with Excel and data tools.

Responsibilities

• Own the retention and marketing campaigns for the defined markets.
• Analyze and summarise customer data using dashboards to spot trends.
• Manage projects from planning through execution and reporting.
• Coordinate content creation with the creative team.
• Keep Betway website content up to date across platforms.
• Troubleshoot automated communications and workflows.
• Liaise with external providers on new releases and promotions.
• Profile players to create targeted segments and offers.
• Coordinate calendars with regional stakeholders.
• Ensure compliance workflows are understood and implemented.
• Collaborate with Analytics on automated reporting.

Skills

Clear communication

Collaboration

Organisational skills

Attention to detail

Adaptability

Bilingual English/Spanish

Excel

Tools

Tableau

CRM tools

Salesforce Marketing Cloud

Adobe CDP

Job description

On average it takes 5 minutes to apply for this role.

Kick-start your career in the online gaming world and experience the very latest in technology and innovation.

Do you see yourself as one of those “out-of-the-box thinkers”, “Technical masterminds”, “Outstanding creatives”, or “Mind-boggling number crunchers”? If so, we want to welcome you to the Betway family and celebrate what makes you unique!

Our global customer base is exploding and we need your skills to support us on this exciting journey! Don’t look back and submit your application before the opportunity passes you by..

Who We Are

We’re Super Group, the NYSE-listed digital gaming company behind some of the world’s leading Sports and iGaming brands, including Betway and Jackpot City. We’re a powerhouse built on decades of expertise and we’re changing the game for good. Our mission is to give our customers a superclass entertainment experience.

Who We’re Looking For

We’re on a thrilling journey of growth and innovation, and we need passionate, driven individuals to join us. At Super Group International, every day is action-packed, and we expect you to bring your A-game. In return, you’ll find a supportive environment where your skills can flourish and your career can soar.

Ready to become a game-changer? Supercharge your career with us and be part of something extraordinary.

Why we need you

We’re building experiences that wow our customers – and that starts with bold, curious people who want to do work that matters.

If you’re hungry to grow, excited by impact and ready for a challenge that will supercharge your career, this could be your moment.

As our CRM Executive, you’ll be responsible for optimising all stages of the customer lifecycle for respective market/s to ultimately retain customers for longer, and ensure they are playing in a safe and responsible manner. This includes the creation, segmentation and execution of campaigns, as well as the reporting on our main KPIs.

You’ll take ownership of work that gives us our competitive edge, including:

• Being key contributor to the Sports & Casino communications and promotions strategy for the relevant market/s.
• Analysing and summarising customer data using Tableau dashboards to spot trends and patterns; bringing together data from various sources (CRM tools, excel sheets etc.)
• Managing projects with involvement in all retention and marketing processes starting from planning up until execution and reporting
• Managing content creation with the help of the creative team
• Ensuring the Betway website is up to date across all platforms (mobile & desktop)
• Troubleshooting of issues with automated comms and workflows
• Liaison with external Casino providers regarding new game releases and promotional opportunities
• Managing a range of communication tools – email, SMS, push notification, in-app messaging, landing pages etc.
• Scheduling the promotional and communications calendars with stakeholders in the same regional team
• Profiling players to create specific segments and offers
• Managing the execution and delivery of new workflows
• Liaising with Compliance and CRMX to understand any new required workflows needed and manage the execution of these
• Reviewing and reporting on communications, website content and games’ performance which includes
• Working with Analytics Department and Reporting Specialist on creating automated reports.

This list covers your core responsibilities – with plenty of room to stretch, explore and take on new challenges as we grow.

What You’ll Bring

You’re someone who brings:

• Clear, confident communication (written and verbal), and the ability to breakdown complex ideas
• A collaborative mindset, working smoothly with cross‑functional teams to hit shared goals
• Strong organisational skills and the ability to manage multiple projects without dropping the ball
• Exceptional attention to detail and a commitment to high‑quality work
• Adaptability – you stay sharp, productive and positive in fast‑moving environments
• Fluency in both Spanish and English
• Experience within iGaming, specifically the Casino side
• Strong knowledge of Excel
• Tech-savvy and comfortable learning and working with advanced systems
• Ability to manage multiple assignments whilst liaising with a variety of stakeholders
• Strong analytical skills.

Desirable Skills You’ve Got Up Your Sleeve

It would be great if you also have some the following skills:

• In-depth knowledge of sports betting markets, including odds calculation, betting types and market trends
• Previous experience in the online gaming or casino industry, with a strong understanding of player behaviour and industry regulations
• Familiarity with gambling regulations and compliance requirements in various jurisdictions, ensuring adherence to legal standards
• Experience in developing and executing customer retention strategies
• Experience in utilising Salesforce Marketing Cloud / Adobe CDP (Content Builder, Journey Builder etc.)
• Experience in working in a similar role
• Experience in working in an online business
• Strong problem-solving skills in understanding and diagnosing solutions.

Our values are non-negotiables

Our culture is underpinned by core values that are linked to key behavioural competencies. Along with the below behavioural competencies, these are essential for all employees in order for you to embed in and drive our culture forward.

These Competencies Are

• Adaptability
• Ownership and accountability
• Initiating action
• Resilience
• Team orientation
• Integrity
• Innovation

What You’ll Get Back

• Supergrowth is real here. Our learning and development programmes give you the tools, training and opportunities to level up fast.
• Your progress matters. Our Performance tool ensures you get meaningful feedback to support your development and superdrive your career.
• Support that has your back. Our Employee Assistance Programme offers resources for you and your family.
• Health insurance

Ready to feel superclass?

At Super Group, your experience matters. We’re honest, fair, and focused on helping you succeed – and your work will have real impact from day one.

Game on!

Should you not hear from us within 2 weeks, please assume your application has not been successful.