CRM, CDP & Identity Product Owner

Danone; México; Presencial; MXN 900.000 - 1.200.000; Jornada completa

Descripción de la vacante

Danone Mexico is seeking a Product Owner – CRM & Customer Data to lead the strategy, roadmap, and backlog for CRM, CDP, and identity management capabilities. You will drive data unification, activation, and personalized experiences across digital channels, partnering with marketing, analytics, and privacy teams to maximize business impact.

You will own the roadmap and ensure data-driven delivery, with a focus on first‑party data strategies, data quality metrics, and scalable, compliant digital

Formación

• Experience leading digital products as a Product Owner/Product Manager or similar role.
• Strong understanding of Agile methodologies, backlog management, prioritization, and user story development.
• Hands-on experience with Customer Data Platforms, particularly Treasure Data CDP or similar solutions.
• Solid understanding of CRM ecosystems, consumer engagement programs, lifecycle management, and personalization strategies.
• Knowledge of identity management concepts, including profile unification and recognition models.
• Familiarity with customer data architectures, event-driven data models, and digital activation ecosystems.
• Experience with Jira and Confluence.

Responsabilidades

• Define and execute the product vision, roadmap, and backlog for CRM, Identity Management, and CDP platforms.
• Prioritize features, enhancements, and user stories that maximize business value and customer outcomes.
• Drive consumer data unification, segmentation, profile orchestration, and activation initiatives.
• Collaborate with technical and business teams to deliver scalable, compliant, and high-quality digital solutions.
• Establish and monitor key product and data quality metrics, including profile accuracy and activation readiness.
• Support customer lifecycle, retention, and personalization use cases through trusted first‑party data strategies.

Conocimientos

Agile methodologies

Backlog management

User story development

Jira

Confluence

Treasure Data CDP

CRM ecosystems

Identity management

Data activation

Educación

Bachelor’s degree

Herramientas

Jira

Confluence

Descripción del empleo

Danone Mexico is seeking a Product Owner – CRM & Customer Data to lead the strategy, roadmap, and backlog for CRM, CDP, and identity management capabilities. You will drive data unification, activation, and personalized experiences across digital channels, partnering with marketing, analytics, and privacy teams to maximize business impact.

You will own the roadmap and ensure data-driven delivery, with a focus on first‑party data strategies, data quality metrics, and scalable, compliant digital