About the Role
Our client is seeking a creative and organized Coordinador de Contenidos y Redes Sociales to join their marketing team in Mérida, Yucatán . This role focuses on developing engaging content and managing social media presence to enhance brand visibility and community interaction for their e-commerce operations. The ideal candidate has a flair for storytelling, a strong understanding of social media trends, and the ability to create compelling content across various digital formats. You will play a key role in shaping our client's brand voice and connecting with their target audience. This hybrid position offers the flexibility to balance office collaboration with remote work.
Key Responsibilities
- Develop and implement a content calendar for social media platforms, ensuring a consistent and engaging brand presence.
- Create high-quality, original content, including blog posts, social media updates, graphics, short videos, and infographics.
- Manage and monitor social media channels, responding to comments, messages, and inquiries in a timely and professional manner.
- Collaborate with design and marketing teams to ensure brand consistency and visual appeal across all content.
- Analyze social media performance metrics and provide regular reports with insights and recommendations for improvement.
- Stay informed about industry trends, emerging social media platforms, and best practices in content creation and community management.
- Assist in the development and execution of social media marketing campaigns and promotions.
- Engage with online communities and influencers to build brand awareness and foster relationships.
- Coordinate with other departments to ensure content aligns with overall marketing and business objectives.
Requirements
- Proven experience in content creation and social media management, preferably within e-commerce or a related field.
- Excellent writing, editing, and proofreading skills in Spanish.
- Proficiency in using social media management tools (e.g., Hootsuite, Buffer) and analytics platforms.
- Experience with graphic design tools (e.g., Canva, Adobe Photoshop) is highly desirable.
- Strong understanding of different social media platforms and their respective audiences and best practices.
- Creative mindset with an ability to generate innovative content ideas.
- Good organizational and time management skills, with the ability to manage multiple projects simultaneously.
- Bachelor's degree in Communications, Marketing, Journalism, or a related field.
- Ability to work effectively both independently and as part of a team in a hybrid setting.
Benefits
- Competitive salary based on your experience and skills.
- Hybrid work arrangement for a better work-life balance.
- Opportunity to contribute to a growing e-commerce brand in the vibrant city of Mérida .
- Professional development opportunities and training.
- A creative and collaborative work environment.
- Potential for career advancement within the company.