Consumer Experience Analyst

The British American Tobacco Group; Monterrey; On-site; MXN 240,000 - 360,000; Full time

Benefits offered by this job

Market-leading annual bonus

Health plans varies by country

Work-life balance initiatives

Transportation support

Flexible holiday plan

Job summary

British American Tobacco México seeks a Consumer Experience Analyst in Monterrey to develop, produce, and deploy consumer-facing materials that strengthen brand visibility and shopper engagement across channels. You will collaborate with marketing, commercial, and field teams to execute campaigns and activations, coordinating external suppliers for timely and cost-effective delivery.

The role requires a marketing/communications background with up to 3 years’ experience, strong English and

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, Advertising, Industrial Design, or a related field.
• Up to 3 years of experience in marketing, trade marketing, shopper marketing, communications, activations, or project coordination.
• Experience managing multiple projects and stakeholders simultaneously.
• Strong communication skills in English and Spanish.
• Proficiency in Microsoft PowerPoint and Excel.

Responsibilities

• Develop and deploy communication materials that enhance brand visibility and shopper engagement.
• Manage the end-to-end execution of point-of-sale materials, ensuring quality and timely delivery.
• Identify innovative visibility solutions and activation opportunities to strengthen brand presence.
• Partner with marketing, commercial, and field teams to support campaign execution.
• Coordinate external suppliers and agencies to deliver materials efficiently and cost-effectively.
• Monitor execution standards and market feedback to drive continuous improvement.
• Support the planning and execution of consumer and retail activations.
• Explore new formats and technologies that improve shopper engagement and conversion.

Skills

Multilingual communication

Education

Bachelor’s degree in Marketing/Business/Communications/Advertising/Industrial Design

Tools

PowerPoint

Excel

Job description

BAT is evolving at pace into a global multi-category business. Our purpose is to create A Better Tomorrow™ by Building a Smokeless World.

To achieve our ambition, we are looking for colleagues who are ready to join us on this journey! Tomorrow can’t wait, let’s shape it together!

British American Tobacco México has an exciting opportunity for a Consumer Experience Analyst in Monterrey

The Consumer Experience Analyst is responsible for developing, producing, and deploying communication materials that strengthen brand visibility and enhance shopper engagement across multiple channels. This role works closely with marketing, commercial, and field teams to deliver high-quality consumer-facing materials, support brand activations, and identify innovative solutions that improve execution excellence and drive commercial growth. The position plays a key role in transforming marketing strategies into impactful in-market experiences that maximize brand presence, consumer interaction, and conversion opportunities.

Your key responsibilities will include:

• Develop and deploy communication materials that enhance brand visibility and shopper engagement.
• Manage the end-to-end execution of point-of-sale materials, ensuring quality and timely delivery.
• Identify innovative visibility solutions and activation opportunities to strengthen brand presence.
• Partner with marketing, commercial, and field teams to support campaign execution.
• Coordinate external suppliers and agencies to deliver materials efficiently and cost-effectively.
• Monitor execution standards and market feedback to drive continuous improvement.
• Support the planning and execution of consumer and retail activations.
• Explore new formats and technologies that improve shopper engagement and conversion.

What are we looking for?

• Bachelor’s degree in Marketing, Business, Communications, Advertising, Industrial Design, or a related field.
• Up to 3 years of experience in marketing, trade marketing, shopper marketing, communications, activations, or project coordination.
• Experience managing multiple projects and stakeholders simultaneously.
• Strong communication skills in English and Spanish.
• Proficiency in Microsoft PowerPoint and Excel.
• Strong organizational skills with attention to detail and project management capabilities.
• Ability to collaborate effectively with cross-functional teams and external partners.
• Creative mindset with a passion for innovative consumer communication and brand activation solutions.

What we offer you?

• We offer a market leading annual performance bonus (subject to eligibility)
• Our range of benefits varies by country and includes diverse health plans, initiatives for work-life balance, transportation support, and a flexible holiday plan with additional incentives
• Your journey with us isn't limited by boundaries; it's propelled by your aspirations. Join us at BAT and become a part of an environment that thrives on internal advancement, where your career progression isn't just a statement – it's a reality we're eager to build together. Seize the opportunity and own your development; your next chapter starts here.
• You'll have access to online learning platforms and personalized growth programs to nurture your leadership skills
• We prioritise continuous improvement within a transformative environment, preparing for ongoing changes

WHY JOIN BAT?

We’re one of the few companies named as a Global Top Employer by the Top Employers Institute – certified in offering excellent employee conditions.

Collaboration, inclusion and partnership underpin everything we do here at BAT. We are looking forward to enabling every individual to thrive, regardless of gender, sexual orientation, marital or civil partnership status, gender reassignment, race, religion or belief, colour, nationality, ethnic or national origin, disability, age, skills, experience, education, socio-economic and professional background, veteran status, perspectives and thinking styles. We know that embracing talent from all backgrounds is what makes us stronger and best prepared to meet our business goals.

We see the career breaks as opportunities not obstacles. Through The Global Returners program, we support professionals looking to restart their careers after an extended absence from the workforce (e.g. time out caring for family, parental leave, national service, sabbatical and/or starting an own venture).

Come bring your difference and see what is possible for you at BAT. Learn more about our culture and our award-winning employee experience here.

If you require any reasonable adjustments or accommodations to help you perform at your best during the recruitment process, you are encouraged to notify us. We are fully committed to support you by making appropriate arrangements for you to demonstrate your full potential.

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