Community Manager

VaynerX; Monterrey; Presencial; MXN 180.000 - 260.000; Jornada completa

Descripción de la vacante

VaynerX is seeking a Community Manager based in Monterrey to listen, respond, and build authentic brand connections across social channels. You will translate local culture into a compelling online voice and nurture relationships with followers.

In this role, you will engage creators, respond to conversations, and bring regional insights back to Strategy and Creative teams. A strong writing ability and curiosity about culture are essential for success.

Formación

• Strong knowledge of major social platforms (Instagram, TikTok, X/Twitter, Facebook).
• Excellent writing skills with ability to adapt tones of voice.
• Curious about culture, trends and online behavior.
• Ability to identify insights and opportunities beyond daily community tasks.
• Organized and proactive in fast-moving environments.

Responsabilidades

• Manage and engage with the brand's community across social platforms.
• Read and respond to comments, DMs and conversations daily.
• Maintain a consistent, human and culturally relevant brand voice.
• Build meaningful relationships with followers and communities.
• Escalate sensitive conversations appropriately.
• Monitor conversations around the brand and relevant cultural moments.
• Stay plugged into trends in Monterrey and Northern Mexico.
• Identify opportunities for reactive content and engagement.
• Bring local culture context and insights back to the broader team.

Conocimientos

Social platforms knowledge

Content writing

Brand voice

Community engagement

Trend spotting

Public engagement judgment

Descripción del empleo

Where culture meets community.

And conversation becomes creative fuel.

At VaynerMedia, Community Management goes beyond responding to comments. It's about understanding people, culture and conversations in real time - and knowing how a brand can authentically be part of them.

We're looking for a Community Manager based in Monterrey / Northern Mexico who lives online, understands the culture and nuances of the region, and knows how to turn everyday conversations into meaningful brand engagement.

Someone who doesn't just manage a community - they understand it.

What will you do?

Community Management & Brand Voice

• Manage and engage with the brand's community across social platforms
• Read and respond to comments, DMs and conversations daily
• Maintain a consistent, human and culturally relevant brand voice
• Build meaningful relationships with followers and communities
• Escalate sensitive or negative conversations appropriately
• Monitor conversations around the brand, category and relevant cultural moments
• Stay plugged into trends, behaviors and conversations happening across Monterrey and Northern Mexico
• Identify emerging topics and engagement opportunities in real time
• Bring local cultural context and community insights back to the broader team

Insights & Creative Opportunities

• Identify recurring themes, questions and behaviors within the community
• Turn community conversations into actionable insights for Strategy and Creative
• Spot opportunities for reactive content and culturally relevant engagement
• Share key learnings, observations and opportunities with internal teams

Real-Time Engagement

• Identify moments where the brand can naturally join the conversation
• Engage with creators, influencers, partner brands and relevant communities
• React quickly to trends, news and social moments when appropriate

What are we looking for?

• Based in Monterrey or Northern Mexico, with a strong understanding of the region, its culture and communities
• Strong knowledge of social platforms including Instagram, TikTok, X / Twitter and Facebook
• Excellent writing skills and ability to adapt to different tones of voice
• Naturally curious about people, culture, trends and internet behavior
• Strong judgment when engaging publicly on behalf of a brand
• Ability to identify insights and opportunities beyond day-to-day community management
• Organized, proactive and comfortable working in a fast-moving environment
• Previous experience in Community Management, Social Media or a similar role

Bonus if you have experience with social listening or community management tools.

What success looks like

• The community feels heard and understood
• The brand voice feels human, consistent and locally relevant
• You understand what people are talking about - and why it matters
• Local conversations and cultural nuances become useful insights for the team
• Community engagement creates opportunities for stronger content and deeper brand connection

If you're always in the comments, know what people in the North are talking about before everyone else does, and understand that great Community Management is equal parts culture, instinct and conversation...