Community Manager

CLAUDIA MARTINEZ; Monterrey; Presencial; MXN 446.000 - 781.000; Jornada completa

Descripción de la vacante

CLAUDIA MARTINEZ is seeking a writer-first social content lead based in Monterrey. The role prioritizes excellent English writing and daily community engagement across LinkedIn, Instagram, Facebook, YouTube, and TikTok, including ghostwriting for executives.

You will own the content calendar, edit video/images, and drive content that educates and converts, with SEO and HubSpot tasks to support growth. This nearshore role offers fast impact and direct leadership collaboration.

Formación

• Native or C2-level written English
• 3+ years of B2B content writing with published work
• Experience running LinkedIn as a primary channel
• Ability to learn new industries and write credibly as an insider
• Strong video and photo editing for short-form content
• Based in Monterrey, NL, and available during U.S. Central business hours
• Track record of owning a content function end to end
• Comfort writing keyword-aware web copy (service or location pages)

Responsabilidades

• Own the content calendar across LinkedIn, Instagram, Facebook, Youtube, and TikTok
• Ghostwrite LinkedIn content for company leadership
• Produce content that is specific, credible, and free of marketing filler
• Find and join LinkedIn groups where buyers and peers spend time
• Engage with prospects, partners, and industry accounts across platforms
• Shoot and edit video and photos into short-form social content
• Measure and report performance and bring recommendations
• Write and maintain SEO service and location pages
• Coordinate with HubSpot and CRO on on-site items
• Produce longer-form materials supporting SEO and sales (whitepapers, case studies, decks)

Conocimientos

English proficiency

B2B content writing

LinkedIn management

Video editing

Bilingual Spanish/English

Herramientas

HubSpot

SEO tools

Descripción del empleo

Read this first: this is a writing job first, and a design job second.

Most applicants for social media roles lead with reels, templates, and design work. That work matters and it's part of this role. It is not what will get you hired here.

We're hiring for two things above all: excellent writing in English, and the drive to go into the community every day and talk to people. If those are your strengths, keep reading.

About the Company

American-owned nearshore BPO and ITO partner. Builds and runs dedicated teams in Mexico for U.S. companies in legal, financial services, technology, telecom, retail, and healthcare. Offices in Monterrey, Mexico City, Salt Lake City and Dallas.

Boutique firm. You'll work directly with company leadership, your work will go live quickly, and you'll own this function rather than execute someone else's checklist.

What you'll do

Write and publish social content, LinkedIn first

• Own the content calendar across LinkedIn, Instagram, Facebook, Youtube, and TikTok
• Write for a U.S. executive decision-makers (COOs, CFOs, VPs of Ops/CX)
• Ghostwrite LinkedIn content for company leadership
• Produce content that is specific and credible, with no marketing filler

Build the community

This is a core part of the role, weighted as heavily as the writing.

• Find and join the LinkedIn groups where our buyers and industry peers spend time
• Follow thought leaders in outsourcing, nearshoring, CX, and legal operations, and leave substantive comments on their posts
• Reply to comments on our posts and keep conversations moving
• Engage with prospects, partners, and industry accounts across all three platforms

We don't mean “Great post!” and emoji reactions. We mean comments that add something and make people click through to see who wrote them. That's how a following gets built, and it's what we'll measure.

Edit video and images

• Shoot and edit video and photos into short-form social content on a regular basis

Measure and report

• Track what's working across platforms and report on it
• Bring recommendations, not just numbers
• Coordinate so social and search content pull in the same direction

Write and maintain SEO web content

• Write and edit SEO service and location pages for our website, following our editorial rules on tone, structure, and length
• Keep messaging and proof points consistent across pages, and build out required FAQ sections for each page
• Coordinate open items across copy, HubSpot development, and conversion-rate optimization (CRO)
• Track technical SEO and CRO fixes (redirects, mobile CTA issues, page speed, on-page structure)

Optimize for AI search (GEO)

• Help improve how Amalga shows up and gets cited in AI-generated answers (ChatGPT, Google AI Overviews/Gemini, Perplexity), not just traditional search
• Support AI-visibility audits and citation-gap analysis against competitors

Support HubSpot web operations

• Make routine updates in HubSpot: forms, pop-ups, landing page modules, and simple on-site tools (e.g., ROI or savings calculators)
• Help maintain site compliance items

Produce supporting sales and marketing materials

• Help produce longer‑form materials that support the SEO and sales pipeline — whitepapers, case studies, and sales deck updates.

Required qualifications

• Native or C2-level written English. Non-negotiable.
• 3+ years writing B2B content professionally, with published work you personally wrote
• Experience running LinkedIn as a primary channel
• Significant experience becoming an expert at new industries and writing about them on social media and blog posts with the voice and knowledge of an industry insider.
• Solid video and photo editing for short‑form social
• Based in Monterrey, NL, available during U.S. Central business hours
• Track record of owning a content function end to end, not just executing assignments
• Comfortable writing structured, keyword‑aware web copy (service or location pages) in addition to social content

Preferred qualifications

• Experience writing for B2B services, outsourcing, or professional services
• Ability to learn an unfamiliar industry quickly and write about it credibly
• Bilingual Spanish/English (our team is bilingual; the content is in English)
• Familiarity with HubSpot
• Exposure to SEO fundamentals (on‑page structure, meta tags, internal linking) or to GEO/AI-search visibility work
• Comfortable coordinating with an outside agency and internal developers on shared trackers