Brand / Marketing Manager

Mama Shelter; Ciudad de México; On-site; MXN 400,000 - 560,000; Full time

Job summary

Mama Shelter Mexico City is seeking a Brand & Marketing Manager to lead the local storytelling, social media, events, and partnerships that position the hotel and restaurant/bar as the go-to urban hotspot. You’ll bridge global brand guidelines with local culture, drive creative content, and collaborate with local journalists and creators to generate memorable guest experiences.

The role requires fluency in English and Spanish, a strong aesthetic sense, and hands-on experience with content

Qualifications

• Experience in Marketing, Brand Management, or PR, ideally within lifestyle hospitality, F&B, entertainment, or fashion.
• Exceptional command of English and Spanish (both are essential for local and international storytelling).
• A deep pulse on Mexico City’s cultural, culinary, and nightlife scene, with a killer aesthetic eye and creative mindset.
• Hands-on experience with content creation, social media algorithms, community management, and basic design tools.

Responsibilities

• Brand Voice & Storytelling: Locally adapt and execute global brand strategies to ensure Mama Shelter Mexico City remains relevant, playful, bold, and culturally connected.
• Content Creation & Social Media: Drive the local social media strategy (Instagram, TikTok, etc.) with thumb-stopping, authentic, and high-energy photo/video content that captures the true spirit of the hotel and restaurant/bar.
• Events & Happenings: Conceptualize, promote, and execute killer events, live music nights, pop-ups, and activations that position Mama’s public spaces as the go-to hotspot in the neighborhood.
• PR & Influencer Partnerships: Build and maintain relationships with local tastemakers, lifestyle journalists, creators, and media figures to secure organic buzz and high-impact coverage.
• Campaign Management: Plan and oversee local digital marketing campaigns, email marketing, and paid media initiatives to drive F&B covers and room bookings.
• Data & Analytics: Monitor marketing performance metrics, social engagement rates, and ROI to continuously optimize strategies and report back to leadership.

Skills

Marketing experience

Brand management

PR & influencer liaison

Content creation & social media

Tools

Basic design tools

Job description

Founded in 2008 by Serge Trigano and his sons Jérémie and Benjamin (co-founders of Club Med), Mama Shelter is a creator of living spaces and a daily director!

These are atypical places, where everyone feels at home, places born of a blend of influences, freedoms, sensations and emotions. Each Mama tells the story of the city in which it is located, and all influences blend together. We offer our guests a joyful atmosphere and exceptional service at an affordable price.

More than just rooms and restaurants, Mama Shelter is a dynamic, a vibe: they are true urban refuges, not only aesthetically pleasing and modern but also popular, welcoming and sexy.

Whatever your role, we're all here to make the customer experience as unforgettable as possible.

Our mission: to bring little moments of happiness to people.

Our growth has enabled us to offer our teams great career paths through internal development and international mobility, and it's not a question of diplomas or years of experience.

Mama Shelter is part of Ennismore, a creative hotel group rooted in cultures and destinations, with a global portfolio of brands. Ennismore is a joint venture with Accor, founded in 2021.

And now, Mama Shelter is making its big debut in Mexico bringing its rebel spirit and unapologetic fun to La Roma. Mexico City is about to get the Mama treatment, sociable, inclusive, and never too serious. When life gets boring, run to Mama.

Job Description

Job Overview:

At Mama Shelter, we don't do boring corporate marketing. As our Brand & Marketing Manager, you are the ultimate storyteller, culture curator, and guardian of the Mama voice in Mexico City. You are responsible for making sure our hotel is the undisputed epicenter of local happenings—where locals love to hang out and travelers dream of staying. You bridge the digital world with real-life experiences, blending local flair with global brand guidelines.

Key Responsibilities:

• Brand Voice & Storytelling: Locally adapt and execute global brand strategies to ensure Mama Shelter Mexico City remains relevant, playful, bold, and culturally connected.
• Content Creation & Social Media: Drive the local social media strategy (Instagram, TikTok, etc.) with thumb-stopping, authentic, and high-energy photo/video content that captures the true spirit of the hotel and restaurant/bar.
• Events & Happenings: Conceptualize, promote, and execute killer events, live music nights, pop-ups, and activations that position Mama’s public spaces as the go-to hotspot in the neighborhood.
• PR & Influencer Partnerships: Build and maintain relationships with local tastemakers, lifestyle journalists, creators, and media figures to secure organic buzz and high-impact coverage.
• Campaign Management: Plan and oversee local digital marketing campaigns, email marketing, and paid media initiatives to drive F&B covers and room bookings.
• Data & Analytics: Monitor marketing performance metrics, social engagement rates, and ROI to continuously optimize strategies and report back to leadership.

Qualifications

Qualifications & Skills:

• Experience in Marketing, Brand Management, or PR, ideally within lifestyle hospitality, F&B, entertainment, or fashion.
• Exceptional command of English and Spanish (both are essential for local and international storytelling).
• A deep pulse on Mexico City’s cultural, culinary, and nightlife scene, with a killer aesthetic eye and creative mindset.
• Hands-on experience with content creation, social media algorithms, community management, and basic design tools.

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