Bilingual Marketing & PR Specialist — Events & Lead Gen

NAC National Automobile Club- Commercial Roadside Assistance; Tijuana; On-site; MXN 335,000 - 558,000; Full time

Benefits offered by this job

Competitive salary

Performance bonus

Travel for approved events

Mexican Federal Labor Law benefits (IM

Job summary

NAC National Automobile Club seeks a Marketing & Public Relations Specialist to strengthen strategic relationships and drive qualified leads through events, digital campaigns, and brand activations. This onsite role in Tijuana, Mexico, includes travel to the US for events and active brand representation in both the US and LATAM markets.

Ideal candidates will be bilingual, have PR or marketing experience, and be capable of creating bilingual content and campaigns while reporting campaign

Qualifications

• Bilingual English-Spanish required (advanced speaking and writing).
• 2+ years of experience in public relations, marketing, or related field.
• Proven experience representing a brand at events, trade shows, or forums.
• Excellent writing and editing in English and Spanish.

Responsibilities

• Build and maintain relationships with prospects, media, partners, and key accounts in the US, Mexico, and LATAM.
• Represent NAC at events, trade shows, expos, and industry forums, including booth coordination and post-event follow-up.
• Generate qualified leads through events, digital campaigns, and direct outreach.
• Plan and execute email marketing and social media campaigns focused on lead capture.
• Develop and maintain bilingual communications materials: presentations, press releases, one-pagers.

Job description

NAC National Automobile Club seeks a Marketing & Public Relations Specialist to strengthen strategic relationships and drive qualified leads through events, digital campaigns, and brand activations. This onsite role in Tijuana, Mexico, includes travel to the US for events and active brand representation in both the US and LATAM markets.

Ideal candidates will be bilingual, have PR or marketing experience, and be capable of creating bilingual content and campaigns while reporting campaign