Automotive Process & Launch Optimization Engineer

Alten México; México; A distancia; MXN 360.000 - 600.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Remote-first environment

Professional development resources

Competitive compensation

Descripción de la vacante

Alten México is seeking a Digital Growth Specialist to optimize digital marketing campaigns across paid channels and improve user acquisition and engagement. This remote-first role emphasizes data-driven decisions, experimentation, and measurable business impact.

You will analyze performance data, run A/B tests, and collaborate with content/design teams to ensure assets meet campaign objectives and brand standards while maintaining efficiency and cost controls.

Formación

• Minimum 3 years of experience in digital marketing.
• Proven experience with Google Ads and Meta Ads Manager.
• Proficiency with web analytics tools (Google Analytics) and data visualization.
• Strong understanding of statistical concepts relevant to A/B testing and campaign analysis.
• Excellent analytical and problem-solving skills.

Responsabilidades

• Analyze performance data from digital marketing campaigns to identify optimization opportunities.
• Implement and manage A/B testing for ad creatives, landing pages, and targeting.
• Monitor budgets and bidding strategies to achieve target KPIs (CPA, ROAS).
• Collaborate with content and design teams to align assets with objectives and brand guidelines.
• Provide regular performance reports with insights and recommendations.

Conocimientos

Digital marketing

Campaign optimization

Data analytics

A/B testing

Statistical concepts

Herramientas

Google Ads

Meta Ads Manager

Google Analytics

Data visualization

Descripción del empleo

Digital Growth Specialist - Campaign Optimization

Our client is seeking a highly analytical and data-driven Digital Growth Specialist to join their fully remote team. You will be responsible for optimizing digital marketing campaigns across various channels to achieve maximum efficiency and effectiveness in user acquisition and engagement. This role is ideal for someone passionate about diving deep into data, experimenting with new strategies, and driving measurable business outcomes in a flexible, remote-first environment.

Key Responsibilities

• Analyze performance data from digital marketing campaigns (paid search, social media ads, display, etc.) to identify areas for optimization.
• Implement and manage A/B testing initiatives for ad creatives, landing pages, targeting parameters, and campaign strategies.
• Monitor campaign budgets and bidding strategies to ensure optimal spend and achieve target KPIs such as CPA and ROAS.
• Collaborate with content and design teams to ensure marketing assets are aligned with campaign objectives and brand guidelines.
• Provide regular performance reports with clear insights and actionable recommendations to stakeholders.
• Stay current with the latest trends in digital advertising, performance marketing, and growth strategies.

Requirements

• Minimum of 3 years of experience in digital marketing, with a strong focus on campaign optimization and performance analysis.
• Proven experience with major advertising platforms like Google Ads and Meta Ads Manager.
• Proficiency in web analytics tools (e.g., Google Analytics) and data visualization.
• Strong understanding of statistical concepts relevant to A/B testing and campaign analysis.
• Excellent analytical and problem-solving skills.
• Ability to work independently and effectively in a remote setting.

Benefits

• Competitive salary and performance-based incentives.
• A completely remote position, offering exceptional work-life integration.
• Opportunity to drive significant growth for the company through data-backed strategies.
• Comprehensive health, dental, and vision insurance.
• Access to professional development resources and training opportunities.