Associate, Media Planning

Quad/Graphics; Ciudad de México; Presencial; MXN 180.000 - 240.000; Jornada completa

Descripción de la vacante

Rise is an award-winning, full-service media agency that builds data-driven media plans across multiple channels. As an entry-level Associate, you will support the development of campaigns, conduct audience and market research, and assist with cost analyses and client presentations.

You will learn from experienced teams, gain hands-on experience in media planning processes, and help ensure requests and approvals are handled accurately while maintaining professional communication with internal

Formación

• Bachelor's degree in Communications, Marketing, Advertising, or related field.
• 0-2 years of relevant work experience.

Responsabilidades

• Conduct research using media tools to support audience insights and trends.
• Gather information to develop media plans including demographics and costs.
• Assist with preparation and monitoring of media plans and client presentations.
• Maintain flowcharts, guidelines, and budget summaries.
• Run and maintain spending reports and baseline analyses of campaigns.
• Learn client media planning processes to support objectives.
• Serve as backup contact for internal and external teams on plan implementation.
• Build and maintain professional relationships through communication.
• Attend internal meetings as needed.
• Maintain records of directions, orders, recommendations and approvals.
• Ensure agency processes and best practices are followed for accounts.
• Prepare and maintain internal and client status reports.
• Perform other related duties as assigned.

Conocimientos

Media planning basics

Research methods

Communication skills

Educación

Bachelor's degree in Communications, Marketing, Advertising, or related field

Descripción del empleo

Rise is an award-winning, full-service Media Agency of Record that is backed by data and powered by people. We create omnichannel experiences using our proprietary tech stack and advanced analytics capabilities to help solve the unique struggles brands face today. This approach, with transparency at its core, specializes in omnichannel media, commerce and retail media, advanced in-home media, as well as content and creator marketing.

We offer 'Risers' the opportunity to work in an ever-evolving industry that will foster learning and development, provide an innovative work environment with diverse projects and clients, career advancement paths a collaborative team environment, corporate social responsibility initiatives, an inclusive and diverse culture, plus association with a reputable media agency. We're looking for talent like you who can continue to elevate our work and culture.

General Purpose of Job

The Associate, Media Planning helps build and support the development of media plans across multiple channels. As an entry-level role, the Associate represents the start of a career in media planning and plays a key role in the day-to-day execution of media planning activities for assigned clients. This position conducts research on audience trends, competitive insights, and media costs, while assisting with authorizations, order forms, and other planning activities to support the successful development of data-driven media plans.

Key Responsibilities

• Conduct research using media tools and resources to support the development of audience insights, market trends, and media strategies.
• Gather information used to develop media communication plans, including demographic profiles, media usage habits, and media costs.
• Assist with the preparation, development, and monitoring of media communication plans and client presentations.
• Maintain flowcharts, buying guidelines, testing plans, results analyses, budget summaries, plan delivery documentation, and competitive reports.
• Run and maintain spending reports and develop baseline analyses of campaign performance data.
• Develop an understanding of client media planning processes to support communication planning objectives.
• Serve as a backup point of contact for internal and external account teams and media partners regarding media plan implementation and maintenance.
• Build and maintain positive working relationships through professional verbal and written communication.
• Attend and participate in internal meetings as needed.
• Maintain accurate records of written directions, work orders, recommendations, media contracts, and client approvals, including authorizations for chargeable services.
• Ensure agency processes and best practices are followed for assigned client accounts.
• Prepare and maintain internal and client status reports.
• Perform other related duties as assigned.

Education

Bachelor's degree in Communications, Marketing, Advertising, or a related field, or an equivalent combination of education and experience.

Experience

• 0-2 years of relevant work experience.