Associate, Investment, Programmatic

Quad/Graphics; Ciudad de México; Presencial; MXN 260.000 - 380.000; Jornada completa

Descripción de la vacante

Rise is seeking an Associate, Investment, Programmatic to guide the placement of approved media plans and ensure accurate, timely execution of digital media orders. You will collaborate with internal teams to optimize campaigns and deliver insightful reporting.

You will support campaign activation, data analysis, and client presentations while growing in a fast-paced media environment, reporting to leadership for strategic decisions.

Formación

• Bachelor’s degree in communications, marketing, advertising, or business.
• Ability to speak, read and write English.

Responsabilidades

• Facilitate building, launching and maintaining digital campaigns for assigned accounts across digital channel(s) in support of the paid media strategy.
• Execute ongoing media activation and maintenance tasks, including account pacing, keyword analysis, optimization, forecasting, etc.
• Utilize strong analytical skills to extract insights from campaign data and provide well developed quantitatively based recommendations to accomplish client goals and objectives.
• Assist in development of media strategy and recommendation and helping with elements of client presentations.
• Ensure flawless execution of assigned media buys by deploying best practices in digital operations and quality assurance for all campaign launch / modifications.
• Support the pacing, optimization and management of campaigns, as applicable.
• Monitor campaign performance through regular delivery reporting, ensuring buys are properly executed and troubleshoot issues that arise.
• Facilitate the analysis and interpretation of data trends and develop improvement solutions.
• Collaborate with leadership and peers to develop solutions that will enhance our operational efficiency, tools, and systems, and improve current workflows.
• Represent Rise to vendor reps to analyze value and applicability of media vehicles/tactics for plan consideration as needed.

Conocimientos

Analytical skills

Communication skills

Team collaboration

Campaign optimization

Educación

Bachelor’s degree in communications/marketing/advertising or business

Herramientas

Microsoft Office

Excel

Google Ads

Google Marketing Platform

The Trade Desk

Facebook Business Manager

Descripción del empleo

The Associate, Investment, Programmatic is responsible for facilitating the placement of approved media plans, as well as confirming, monitoring and optimizing digital media orders to ensure the clients’ advertising program is executed flawlessly. The successful Associate provides a high level of service to assigned accounts and digital leadership by ensuring that the tactical execution of media planning, placement, and reporting (including post-buy and financial reconciliation) are handled with accuracy and timeliness.

Key Responsibilities:

• Facilitate building, launching and maintaining digital campaigns for assigned accounts across digital channel(s) in support of the paid media strategy

• Execute ongoing media activation and maintenance tasks, including but not limited to, account pacing, keyword analysis, optimization, forecasting, etc. as well as working with various internal/external teams to drive an exceptional client experience

• Utilize strong analytical skills to extract insights from campaign data and provide well developed quantitatively based recommendations to accomplish client goals and objectives

• Assist in development of media strategy and recommendation and helping with elements of client presentations

• Ensure flawless execution of assigned media buys by deploying best practices in digital operations and quality assurance for all campaign launch / modifications

• Support the pacing, optimization and management of campaigns, as applicable

• Monitor campaign performance through regular delivery reporting, ensuring buys are properly executed and troubleshoot issues that arise

• Facilitate the analysis and interpretation of data trends and develop improvement solutions

• Collaborate with leadership and peers to develop solutions that will enhance our operational efficiency, tools, and systems, and improve current workflows

• Represent Rise to vendor reps to analyze value and applicability of media vehicles/tactics for plan consideration as needed

Job Requirements:

Education:

• Bachelor’s degree (communications, marketing, advertising, or business)

• Ability to speak, read and write the English language

Experience:

• 0-2 years relevant work experience in digital media planning, buying or execution preferred; agency experience a plus

• Experience with Microsoft Office suite; foundational / practical experience with Excel a plus

• Working knowledge of media platform management tools preferred; experience with Google Marketing Platform, Google Ads, The Trade Desk and Facebook Business Manager recommended but not required

• Working knowledge of the importance and role of programmatic, paid social and paid search within a media plan

• Ability to convert and implement strategic plan directions into flawless tactical executions

Certificates, Licenses, Registrations:

• Certificates in Google Ads, Google Marketing Platform, Google Analytics, The Trade Desk Edge, Facebook Blueprint, Microsoft Ads and IAB Digital Media Planning & Buying are a plus but not required

Knowledge, Skills & Abilities:

• Strong analytical capabilities with aptitude for developing and determining the optimal ways to setup, deliver, troubleshoot, and QA campaigns

• Superior oral and written communication skills; focus on fostering strong, collaborative relationships at a tactical level

• High comfort level participating in brainstorms and ideation sessions

• Ability to work with a team to think tactically and execute accurately in order to align media execution with client needs