Associate Brand Manager

Jobtailor; Región Centro; Presencial; MXN 400.000 - 620.000; Jornada completa

Descripción de la vacante

Jobtailor in Mexico is seeking a senior Marketing professional to lead brand initiatives across paid media, events, and PR. You will analyze market trends, guide annual brand plans, and manage budgets while coordinating with Sales and Global teams.

The ideal candidate has 3+ years in brand-building for global FMCG enterprises and strong numeric skills, with solid English proficiency to engage with international stakeholders.

Formación

• Bachelor's degree in Marketing, Business Administration, or closely related commercial field.
• At least 3 years of proven brand-building within FMCG global enterprises.
• Experience interpreting Nielsen and ISCAM market data.
• Knowledge of digital marketing frameworks and multimedia production trends.
• Intermediate English, written and spoken.

Responsabilidades

• Coordinate comprehensive brand communication across paid media, experiential activation, and PR.
• Analyze market dynamics and consumer behavior to provide actionable insights.
• Drive development, execution, and monitoring of annual brand plans.
• Manage the operational marketing budget and monitor P&L.
• Serve as strategic liaison between Sales, Customer Marketing, Global, and Regional teams.

Conocimientos

Brand-building

Numerical skills

English proficiency

Educación

Bachelor's degree in Marketing or related field

Descripción del empleo

Responsibilities

• Coordinate the execution of comprehensive brand communication initiatives across paid media, experiential activation, and public relations platforms.
• Analyze market dynamics, consumer behaviors, and competitor competencies to provide actionable insights.
• Drive the development, execution, and monitoring of annual brand plans.
• Manage the operational marketing budget and monitor profit and loss.
• Serve as the primary strategic liaison between Sales, Customer Marketing, Global, and Regional teams.

Requirements

• Bachelor's degree in Marketing, Business Administration, or closely related commercial field.
• Minimum 3 years of proven brand-building, portfolio development, and marketing success stories within fast‑moving consumer goods global enterprises.
• Strong numerical skills with a demonstrated ability to interpret Nielsen and ISCAM market research data.
• Technical understanding of modern consumer digital marketing frameworks and contemporary multimedia production trends.
• Intermediate professional proficiency in written and spoken English.