Senior Brand Activation Manager

Jobtailor; Santa Fe; Presencial; MXN 600.000 - 900.000; Jornada completa

Descripción de la vacante

Jobtailor is seeking a seasoned marketing professional to drive activation plans that align with regional strategy and local market needs within healthcare. You will adapt global campaigns into potent local activations, lead product launches, and shape go-to-market strategies to ensure successful market entry and adoption.

кандидаты will collaborate with commercial, clinical, and regional teams while defining KPIs, tracking performance, and optimizing activities to boost growth and

Formación

• 5–10 years in marketing, activation or commercial roles in healthcare, medical devices, pharma, or OTC.
• Project management across markets in B2B or institutional environments.
• Strong collaboration and stakeholder management; adapt to changing environments.
• Advanced English proficiency, both written and spoken.

Responsabilidades

• Define and implement activation plans aligned with regional strategy and local market needs.
• Adapt global campaigns into relevant, impactful local activations across markets.
• Lead product launches and execute go-to-market strategies ensuring strong market entry and adoption.
• Define KPIs, track performance, and optimize activities to drive growth and profitability.
• Generate and analyze market, customer, and competitive insights to inform decision-making.
• Partner with commercial, clinical, and regional teams to ensure seamless execution and alignment.
• Manage marketing investments, monitor results, and contribute to overall business performance.

Conocimientos

Project management

Collaboration

Communication

English proficiency

Educación

Marketing degree

Business degree

Engineering degree

Descripción del empleo

Responsibilities

• Define and implement activation plans aligned with regional strategy and local market needs.
• Adapt global campaigns into relevant, impactful local activations across markets.
• Lead product launches and execute go-to-market strategies ensuring strong market entry and adoption.
• Define KPIs, track performance, and optimize activities to drive growth and profitability.
• Generate and analyze market, customer, and competitive insights to inform decision‑making.
• Partner with commercial, clinical, and regional teams to ensure seamless execution and alignment.
• Manage marketing investments, monitor results, and contribute to overall business performance.

Requirements

• Degree in Marketing, Business, Engineering, or a related field, ideally with exposure to healthcare.
• 5–10 years of experience in marketing, activation, or commercial roles within healthcare, medical devices, pharma, or OTC environments.
• Proven experience managing projects across markets and working in B2B or institutional environments.
• Strong collaboration, communication, and project execution skills, with the ability to influence stakeholders and adapt to changing environments.
• Advanced English proficiency, both written and spoken.