Area Manager, Caribbean & Central America – P&L & Growth

Campari Group; Xico; On-site; MXN 1,800,000 - 3,200,000; Full time

Job summary

Campari Group seeks a Commercial Leader to own the business across seven Central American markets and to drive regional excellence in Commercial Excellence and Channel Execution. You will work with distributors and cross-functional teams to translate brand and commercial strategy into consistent, measurable omnichannel execution.

The role combines end-to-end market ownership with regional leadership, including managing Brand Activators and distributor relationships, and shaping channel

Qualifications

• Leadership experience in Sales/ CCM in a beverage environment.
• Experience in the beverage alcohol industry is a plus.
• Experience developing and deploying channel strategies, outlet segmentation, and execution standards.
• P&L management, budgeting and profitability.
• Fluent Spanish & English; willingness to travel regionally.

Responsibilities

• Own end-to-end Market Business Ownership and P&L leadership for assigned markets.
• Lead distributor partnerships and Route-to-Market effectiveness.
• Translate regional strategies into integrated market plans and budgets.
• Define regional Commercial Excellence framework and channel strategies.
• Translate Brand Plans into measurable outlet-level execution standards.
• Lead the regional Field Execution operating model and distributor field resources.
• Drive regional deployment and continuous improvement of standards across markets.

Skills

P&L management

Forecasting

Brand building

Channel strategy

Cross-functional leadership

Sales leadership

Beverage industry knowledge

Fluent Spanish & English

Education

BA/BS in Marketing or Business

MBA preferred

Tools

Excel

PowerPoint

BI / Reporting tools

Job description

Campari Group seeks a Commercial Leader to own the business across seven Central American markets and to drive regional excellence in Commercial Excellence and Channel Execution. You will work with distributors and cross-functional teams to translate brand and commercial strategy into consistent, measurable omnichannel execution.

The role combines end-to-end market ownership with regional leadership, including managing Brand Activators and distributor relationships, and shaping channel