Analista de Datos Senior para Inteligencia de Mercado en FMCG (Remoto)

Placements24; Mérida; Hybrid; MXN 600,000 - 900,000; Full time

Job summary

Placements24 busca Analista de Datos Senior para un rol remoto en México, centrado en convertir datos en insights accionables para marketing, ventas y desarrollo de producto. Colaborarás con equipos regionales para transformar datos en narrativas y modelos predictivos.

Se valorará experiencia en FMCG, dashboards en Tableau/Power BI y capacidad de comunicar resultados a públicos técnicos y no técnicos. Modalidad remota desde cualquier lugar de México.

Qualifications

• Formación en Estadística, Matemáticas, Ciencias de la Computación o economía, grado avanzado preferible.
• Experiencia mínima de 5 años en análisis de datos, BI o rol analítico similar.
• Dominio de herramientas de análisis y visualización (SQL, Python, R, Tableau, Power BI).
• Conocimiento de modelado estadístico, ML y diseño de experimentos.
• Habilidad para comunicar insights complejos a públicos técnicos y no técnicos.

Responsibilities

• Recopilar, limpiar y organizar datos de fuentes diversas para análisis precisos.
• Realizar análisis complejos usando técnicas estadísticas y minería de datos.
• Desarrollar y mantener dashboards e informes para KPIs y presentaciones a stakeholders.
• Traducir hallazgos analíticos en recomendaciones claras para estrategia y operaciones.
• Colaborar con equipos para definir requerimientos de datos y necesidades analíticas.
• Diseñar y ejecutar pruebas A/B y otros experimentos para evaluar campañas y características.
• Mantenerse actualizado con tendencias en analítica de datos e BI en FMCG.
• Desarrollar modelos predictivos para prever ventas, comportamiento del consumidor y dinámicas de mercado.

Skills

Statistical data analysis

Data visualization

SQL

Python

R

Tableau

Power BI

Machine learning

Experiment design

Education

Bachelor's or Master's in Statistics, Mathematics, CS, Economics

Tools

SQL

Python

R

Tableau

Power BI

Scikit-learn

Job description

About the Role

Our client, a prominent player in the Bienes de consumo masivo (FMCG) industry, is actively searching for a highly analytical and detail-oriented Analista de Datos Senior to join their team in a fully remote capacity. This role is crucial for driving data-informed decision-making across various business functions, including marketing, sales, and product development. The successful candidate will be responsible for collecting, processing, and analyzing large datasets to uncover actionable insights that support strategic initiatives and optimize business performance. This position offers the flexibility of a remote-first environment, allowing you to contribute from anywhere within Mexico while collaborating closely with teams across different regions. Your expertise will be vital in transforming raw data into compelling narratives and predictive models.

Key Responsibilities

• Collect, clean, and organize data from diverse sources to ensure accuracy and integrity for analysis.
• Perform complex data analysis using statistical techniques and data mining tools to identify trends, patterns, and correlations.
• Develop and maintain dashboards and reports to visualize key performance indicators (KPIs) and present findings to stakeholders.
• Translate analytical findings into clear, concise, and actionable recommendations for business strategy and operations.
• Collaborate with cross-functional teams to define data requirements and support their analytical needs.
• Design and implement A/B tests and other experiments to evaluate marketing campaigns and product features.
• Stay abreast of the latest trends and technologies in data analytics, business intelligence, and the FMCG sector.
• Develop predictive models to forecast sales, consumer behavior, and market dynamics.

Requirements

• Bachelor's or Master's degree in Statistics, Mathematics, Computer Science, Economics, or a related quantitative field.
• Minimum of 5 years of experience in data analysis, business intelligence, or a similar analytical role, preferably within the Bienes de consumo masivo (FMCG) sector.
• Proficiency in data analysis and visualization tools such as SQL, Python (Pandas, NumPy, Scikit-learn), R, Tableau, Power BI, or similar.
• Strong understanding of statistical modeling, machine learning algorithms, and experimental design.
• Excellent problem-solving skills and a meticulous attention to detail.
• Proven ability to communicate complex data insights effectively to both technical and non-technical audiences.
• Experience working in a remote team environment and excellent virtual collaboration skills.
• Familiarity with data warehousing concepts and ETL processes is a plus.

Benefits

This fully remote position offers a competitive salary and benefits package, including health insurance, performance bonuses, and opportunities for continuous learning and professional development. Our client values work-life balance and provides the flexibility of working from home. You will have access to cutting-edge analytical tools and the chance to make a significant impact on a globally recognized brand within the Bienes de consumo masivo (FMCG) industry. This is an exceptional opportunity to advance your career in data analytics from the comfort of your home office, contributing to strategic decisions in Mérida, Yucatán, MX or any other location in Mexico.