Agency Growth Manager - TikTok LIVE

TikTok Inc.; Ciudad de México; On-site; MXN 600,000 - 900,000; Full time

Job summary

TikTok Inc. is seeking an Agency Growth Manager for LATAM to drive agency recruitment, retention, and scaling for the TikTok LIVE platform. You will lead programs, collaborate with agencies and creators, and push for sustained revenue growth.

You will design empowerment initiatives, share best practices, and facilitate knowledge transfer from top agencies to emerging players while coordinating cross-functional campaigns.

Qualifications

• Bachelor's degree or higher.
• 2+ years in sales, account management, or agency management.
• Fluent in English and Spanish for LATAM stakeholders.

Responsibilities

• Design LATAM agency growth strategy for recruiting, retaining, and scaling creators on TikTok LIVE.
• Create agency benefit systems and growth programs to incentivize performance and revenue growth.
• Manage day-to-day interactions with agency managers and their creators to implement programs and support content/ guidelines.
• Build LIVE showcases with successful agencies to demonstrate impact and scale within the agency community.
• Collaborate with internal teams to run campaigns and drive participation and results from agency creators.
• Monitor metrics for agency growth and performance and provide insights for improvement.

Skills

Sales experience

Analytical skills

Bilingual EN/ES

Education

Bachelor's degree or above

Job description

Responsibilities

Team Introduction

The livestream industry has seen tremendous growth in recent years and has become the next growth driver for TikTok global business. It also brings great joy to users globally and it creates a new channel for our creators to show themselves.

Responsibilities

Creators are at the center of our operations. Through professional agencies and MCNs in the content business, especially those that specialize in livestreaming, we are building scale and democratization of the livestreaming business. In this role of Agency Growth Manager, you will carry out two main sets of responsibilities that will drive business growth in a sustainable way:

1. Agency Management
   • Design TikTok LIVE Latam's agency growth strategy for recruiting, retaining, and helping agencies scale up in their business on the platform.
   • Design agency's benefit system and growth program to incentivize better performance and sustainable revenue growth.
   • Conduct day-to-day management directly with agency managers and their creators to materialize and iterate the strategic programs to deliver business results. Provide additional support to agencies and their creators for the needs related to content and platform guidelines.
   • Build LIVE showcases with successful agencies and increase the positive impact of working with the platform in the agency community.
   • Collaborate with internal and cross-functional teams to carry out in-app and out-of-app campaigns and drive participation and results from agency creators.
   • Monitor results metrics for agency growth and performance, and conduct regular analysis to generate operational insights for improvement.
2. Agency Education and Capacity Building
   • Design LIVE's agency empowerment program with practical tips and know-how about how to scale up agency's operation and revenue potential with a focus on agency professionalization.
   • Facilitate business and industry knowledge transfer from top agencies to emerging agencies, learn from global best practices and localize the expertise to educate local agencies on how to scale.
   • Share the platform know-how on content tips and trends to agencies to improve their creators' LIVE performance and revenue generation.
   • Conduct training to agencies for the above mentioned topics, leveraging different tools and social platforms.

Qualifications

Minimum Qualifications:

• Bachelor's degree or above.
• More than 2 years of working experience in sales, account management, or managing agencies
• Data/analytical skills: Ability to draw business insights using analytics, track performance, create strategies, and execute to deliver results.
• Proficient in both verbal and written English and Spanish to communicate with external stakeholders in LATAM.

Preferred Qualifications:

• Experience with livestreaming content.
• Candidates who are sensitive to cultural trends, possess a good understanding of the content industry, creator economy and business acumen on newly emerged industries.