A&R Manager (SoundOn) - TikTok Music (Mexico City)

TikTok; Ciudad de México; On-site; MXN 900,000 - 1,300,000; Full time

Job summary

TikTok SoundOn seeks a senior music partnerships lead to identify labels/artists for the SoundOn distribution catalog, drive strategic initiatives, and optimize platform engagement. You will manage label onboarding, content strategy, and performance forecasting while working across product, content, and promo teams to maximize growth.

The role requires deep knowledge of music rights, strong negotiation skills, and a track record in A&R/labels relations, with English proficiency.

Qualifications

• Proficiency in English is required.
• 5+ years of experience in the music industry as A&R, business development, labels & artists acquisition, development or label relations.
• Have in-depth knowledge of music rights.
• Strong negotiation and relationship management skills, including expertise in contract evaluation and music legislation.
• Strong team cooperation: able to work on cross‑functional projects.

Responsibilities

• Identify labels and artists to sign with SoundOn to build a solid, revenue-generating catalog.
• Develop and manage a portfolio of labels, driving strategic initiatives and engagement.
• Provide strategic and operational support for labels on TikTok platforms with excellent service.
• Design, develop, and launch strategic music initiatives to bring labels to TikTok platforms at scale.

Skills

English proficiency

Negotiation

Relationship management

Cross-functional teamwork

Music industry knowledge

A&R knowledge

Education

Bachelor's degree in Music, Music business, Economics, Law or equivalent

Job description

Responsibilities

SoundOn is a platform powered by TikTok to help new and independent music creators distribute their music globally. Our Artist Sales/BD team looks after our relationships with Artists & Labels. Our goal is to inspire creativity and foster long‑lasting relationships with our partners by providing music distribution white‑glove service, in‑depth content strategy, elevation opportunities, and accessibility to all that TikTok has to offer. SoundOn Distribution Service makes sure music from artists is available on all music platforms, allowing them to reach global audiences. Our priority is to find someone who is passionate about working with music labels and understands their structure, needs, and the dynamics of managing multiple artists. This will allow us to build a strong label service based on data‑driven decisions, A&R data scouting for artist signings, and a clear understanding of label benchmarks to improve digital performance. In addition, we also oversee strategy and implementation of an artist‑centric value proposition at TikTok, which includes elevation opportunities, establishing a series of artist education initiatives, driving artist communications plans, and building and growing niche communities within the artist ecosystem through programs and events.

• Identify labels and artists to sign with the SoundOn distribution service to make sure we can build a solid and positive revenue‑generating music catalog.
• Develop and manage a portfolio of labels, driving strategic initiatives, platform optimization and best practices, and bolstering engagement and product activation.
• Provide strategic and operational support for labels on TikTok platforms while delivering excellent service to their artists clients.
• Design, develop, and launch strategic music initiatives to bring labels to TikTok platforms at scale.

Responsibilities

• Negotiation of music labels, with catalogs and frontline for acquisition.
• Execute SoundOn content supply strategy, including but not limited to signing labels & artists for their catalogs & new releases.
• Focused on data analysis to understand label artists & track performance, market opportunities, and business forecasting based on market share impact.
• Manage business objectives, such as labels & artists onboarding, number of new releases, number of catalogue migrations, streams and performance.
• Work with cross‑functional teams, including but not limited to product, content strategy, and promo to ensure success of labels & artists on all digital platforms.
• Grow and maintain a growing trustful relationship between artists/labels and the platform.
• Strong network connections and relations in the music industry, especially relations with labels.
• Develop a close relationship with artists/labels' teams (marketing, promo, artistic) to develop artists' growth and song performance.

Qualifications

Minimum Qualifications

• Bachelor's degree in Music, Music business, Economics, Law or any other relevant field, or equivalent experience.
• 5+ years of experience in the music industry as A&R, business development, labels & artists acquisition, development or label relations.
• Have in-depth knowledge of music rights.
• Strong negotiation and relationship management skills, including expertise in contract evaluation and music legislation.
• Strong team cooperation: able to work on cross‑functional projects.
• Proficiency in English is required.

Preferred Qualifications

• Good negotiation skills, based on sales and acquisition.
• Good knowledge of digital platforms, especially TikTok.

About TikTok

TikTok is the leading destination for short‑form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Join Us

Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day. We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.

Diversity & Inclusion

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

TikTok Accommodation

TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://tinyurl.com/RA-request