Brand & Content Marketing Lead

Mashaer Perfumes Kuwait; Kuwait City; On-site; KWD 12,000 - 18,000; Full time

Job summary

Mashaer Perfumes, a Kuwait-born niche fragrance house, seeks a creative marketer to develop concepts for social media, manage content calendars, and track performance. The role collaborates with photographers, agencies and influencers to launch campaigns and events across digital and offline channels.

Strong Arabic and English communication is required, with a creative mindset and excellent organizational skills.

Qualifications

• Strong understanding of social media trends and digital content.
• Excellent communication and presentation skills.
• Ability to work with content creators, photographers, designers and agencies.

Responsibilities

• Develop creative content ideas and concepts for social media campaigns and marketing launches.
• Manage social media content calendars, publishing, and daily content coordination.
• Monitor market trends, competitors, and consumer behavior to identify new marketing opportunities.
• Coordinate with content creators, photographers, designers, and agencies to execute concepts.
• Support influencer marketing activities, collaborations, and campaign coordination.
• Assist in planning and executing events, exhibitions, activations, and on-ground coverage.
• Create engaging stories and behind-the-scenes content as needed.
• Support campaigns across digital and offline channels while maintaining brand consistency.
• Track basic content performance and suggest improvements.

Skills

Social media marketing

Content creation

Campaign planning

Communication

Organization

English

Arabic

Tools

Microsoft PowerPoint

Microsoft Excel

AI tools

Job description

Mashaer Perfumes, a Kuwait-born niche fragrance house, seeks a creative marketer to develop concepts for social media, manage content calendars, and track performance. The role collaborates with photographers, agencies and influencers to launch campaigns and events across digital and offline channels.

Strong Arabic and English communication is required, with a creative mindset and excellent organizational skills.