Marketing manager - مدير تسويق

CZAR Fragrances; Kuwait; On-site; KWD 12,000 - 18,000; Full time

Benefits offered by this job

Exclusive employee discounts

First access to new CZAR fragrances

Job summary

CZAR Fragrances is seeking a creative and strategic Marketing Manager to elevate our brand presence in the luxury perfume market. You will lead brand strategy, digital marketing, and content creation to drive engagement and market share.

You will manage multi-channel campaigns, launches, and analytics while collaborating with design teams to reflect the CZAR luxury aesthetic across Instagram, TikTok, Snapchat, and X. Fluency in Arabic and English is essential.

Qualifications

• 3-5 years in Marketing Management within luxury perfumes, beauty, or high-end retail.
• Bachelor’s degree in Marketing, Communications, or related field.
• Proficient in Instagram, TikTok, Snapchat, X and Meta Ads Manager.
• Experience with WhatsApp Broadcast ads and audience segmentation to drive DTC sales.
• Fluency in Arabic and strong written/spoken English for luxury copy.

Responsibilities

• Brand Strategy: Develop and execute marketing campaigns to increase brand awareness and market share.
• Digital Presence: Oversee social media, email marketing, and online advertising.
• Product Launches: Coordinate end-to-end marketing lifecycle for new fragrance releases.
• Content Creation: Collaborate with designers to produce high-quality visuals and copy reflecting CZAR luxury aesthetics.
• Market Analysis: Monitor trends and competitor activity to identify growth opportunities.

Skills

Brand strategy

Digital marketing

Social media analytics

Storytelling

Arabic fluency

English fluency

Multichannel marketing

Content creation

Campaign management

Data-driven

Education

Bachelor's degree in Marketing

Bachelor's degree in Communications

Related field

Tools

Instagram (Meta)

TikTok

Snapchat

X

Meta Ads Manager

WhatsApp Business

WhatsApp Broadcast

Job description

CZAR Fragrances is seeking a creative and strategic Marketing Manager to elevate our brand presence and drive engagement within the luxury perfume market.

Key Responsibilities

Brand Strategy: Develop and execute innovative marketing campaigns to increase brand awareness and market share.

Digital Presence: Oversee social media platforms, email marketing, and online advertising to engage our audience.

Product Launches: Coordinate the end-to-end marketing lifecycle for new fragrance releases.

Content Creation: Collaborate with designers to produce high-quality visual and written content that reflects the CZAR luxury aesthetic.

Market Analysis: Monitor industry trends and competitor activity to identify new growth opportunities.

Requirements

Proven experience as a Marketing Manager, preferably in the luxury, beauty, or retail sectors.

Strong understanding of digital marketing tools and social media analytics.

Excellent communication and storytelling skills.

A creative eye for detail and a passion for the fragrance industry.

Professional Qualifications

Experience: 3-5 years in Marketing Management, specifically within luxury perfumes, beauty, or high-end retail.

Education: Bachelor’s degree in Marketing, Communications, or a related field.

Platform Expertise: Mastery of Instagram (Meta), TikTok, Snapchat, and X. This includes high-level proficiency in Meta Ads Manager for targeted campaigns.

Direct Marketing: Proven experience in managing WhatsApp Broadcast advertisements and list segmentation to drive direct-to-consumer sales.

Core Competencies

Language & Communication: Fluency in Arabic is a must. You must possess superior written and verbal communication skills in both Arabic and English to craft luxury-tier copy.

Multi-Channel Strategy: Ability to design platform-specific content, from high-aesthetic Instagram reels to viral TikTok trends and real-time updates on X.

Digital Advertising: Skilled in managing ad spends across Meta, Snapchat, and TikTok to ensure maximum reach and ROI.

Aesthetic Brand Control: A "luxury-first" mindset to ensure all visuals and messaging align with the premium CZAR identity.

Technical & Personal Attributes

Data-Driven: Ability to analyze metrics from Meta Business Suite and WhatsApp engagement to refine marketing tactics.

Cultural Expertise: Deep understanding of the Middle Eastern fragrance market and local social media etiquette.

Innovation: Stay ahead of the curve regarding new features on WhatsApp Business and emerging social media algorithms.

Competitive Compensation: Attractive salary package with performance-based incentives.

Luxury Perks: Exclusive employee discounts and first access to new CZAR fragrance collections.

Professional Growth: Opportunities for career advancement within a rapidly growing luxury brand.

Creative Environment: A modern, high-energy workspace that values innovation.

Standard Coverage: Comprehensive health government insurance and annual leave.

Note: Additional details regarding the full benefits package and compensation structure will be discussed in later stages of the interview process.