Marketing Manager

La Plus Belle; Kuwait City; On-site; KWD 15,000 - 27,000; Full time

Job summary

La Plus Belle, Kuwait’s leading beauty and wellness group, is seeking an experienced Marketing Manager to lead marketing initiatives for our brands, La Plus Belle Beauty Center and Bel Elan Studio. The role focuses on developing growth strategies, managing digital campaigns, planning events, and driving brand activations across all touchpoints.

You will oversee a talented marketing team, conduct market research, and ensure strong ROI while maintaining brand consistency and collaboration with

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• Minimum 5 years of marketing experience, preferably in beauty, wellness, or retail.
• Strong knowledge of social media, digital marketing, and branding.
• Excellent communication, creative thinking, and leadership skills.
• Ability to manage multiple brands and projects simultaneously.

Responsibilities

• Develop and execute innovative marketing strategies to grow brand awareness and drive sales.
• Oversee digital marketing campaigns, social media presence, email marketing, and content creation.
• Plan and manage events, promotions, and brand activations.
• Collaborate with salon and spa teams to enhance customer engagement and loyalty programs.
• Conduct market research to identify trends, customer needs, and competitor activities.
• Monitor and analyze marketing performance metrics; optimize campaigns for maximum ROI.
• Manage marketing budgets, timelines, and resources efficiently.
• Lead and mentor the marketing team, fostering creativity and collaboration.
• Coordinate with external agencies, influencers, and partners to amplify brand presence.
• Ensure brand consistency across all platforms and customer touchpoints.

Skills

Brand management

Digital marketing

Team leadership

Content creation

Budget management

Market research

Education

Bachelor's degree in Marketing or related

Tools

Google Analytics

Facebook Ads Manager

Email marketing platforms

Job description

La Plus Belle Co., Kuwait’s leading beauty and wellness group, is looking for an experienced Marketing Manager to lead marketing initiatives for our brands, La Plus Belle Beauty Center and Bel Elan Studio.

Role & Responsibilities:

• Develop and execute innovative marketing strategies to grow brand awareness and drive sales.
• Oversee digital marketing campaigns, social media presence, email marketing, and content creation.
• Plan and manage events, promotions, and brand activations.
• Collaborate with salon and spa teams to enhance customer engagement and loyalty programs.
• Conduct market research to identify trends, customer needs, and competitor activities.
• Monitor and analyze marketing performance metrics; optimize campaigns for maximum ROI.
• Manage marketing budgets, timelines, and resources efficiently.
• Lead and mentor the marketing team, fostering creativity and collaboration.
• Coordinate with external agencies, influencers, and partners to amplify brand presence.
• Ensure brand consistency across all platforms and customer touchpoints.

Requirements:

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• Minimum 5 years of marketing experience, preferably in beauty, wellness, or retail.
• Strong knowledge of social media, digital marketing, and branding.
• Excellent communication, creative thinking, and leadership skills.
• Ability to manage multiple brands and projects simultaneously.