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CE Product & Trade Marketing Specialist
Job summary
A leading consumer electronics company in Italy is seeking a Product & Trade Marketing Specialist to enhance marketing strategies and manage trade campaigns. The ideal candidate will have at least 5 years of experience in the consumer electronics market, strong communication skills, and strategic thinking ability. You will be responsible for product messaging, sales enablement, and performance measurement. Competitive compensation and career growth opportunities are offered.
Qualifications
- At least 5 years of consumer electronics market experience in marketing area.
- Excellent written and verbal communication skills are essential.
- Ability to develop and execute effective marketing strategies.
Responsibilities
- Create compelling product messaging and positioning.
- Develop and execute offline / online trade plans.
- Equip sales teams with necessary tools and training.
- Develop marketing materials to support product promotion.
- Conduct market research and competitor analysis.
- Manage marketing aspects of product launches.
- Track and analyze effectiveness of marketing campaigns.
Skills
Founded in 1981, TCL Electronics (HKSE 01070) is a leading company for Consumer Electronics with 25.000 employees across 78 countries and is now ranked n°2 worldwide LCD TV supplier.
TCL Electronics has developed specific expertise, promoting vertical integration, i.e. manufacturing of its LEDTVs from A to Z.
We are official partner of the Italian National Football Team.
TCL’s slogan or signature, « The Creative Life », sets the tone.
- Taste for challenge of all teams
- High development ambitions
- International outreach
- Industrial vertical integration
- European HQ based in France, just a stone’s throw from Paris (Issy les Moulineaux)
We are looking for a strategic and results‑driven Product & Trade Marketing Specialist to join our Marketing team. You will be responsible for delivering trade marketing campaign, product information & specification. This role is essential supporting new product introduction in the market at different level ensuring trade campaign are efficiently delivered in trade channel and effectively measured in terms of Sell Out and ROI.
- Developing Product Messaging and Positioning - Creating clear, concise, and compelling messaging that highlights the unique value proposition of the product and differentiates it from competitors.
- Trade Plan (offline / online channel) - Working with marketing communications team to develop and execute offline / online trade plan for new and existing products, including defining target for each campaign.
- Sales Enablement - Equipping the sales team with the necessary tools, training, and information to effectively sell the product, such as presentations, product demos, and sales scripts.
- Content Creation - Developing various marketing materials, including website copy, blog posts, case studies, videos, and social media content to support product promotion together with marketing communications team.
- Market Research and Analysis - Conducting market research and competitor analysis to understand customer needs, market trends, and competitive landscape.
- Product Launch Management - Managing the marketing aspects of product launches, including planning, execution, and post‑launch analysis.
- Performance Measurement - Tracking and analyzing the effectiveness of marketing campaigns and initiatives, making adjustments as needed to optimize performance and ROI.
- Experience - At least 5 years of consumer electronics market experience in marketing area.
- Strong Communication Skills - Excellent written and verbal communication skills are essential for crafting compelling product messaging and communicating effectively with various stakeholders.
- Strategic Thinking - The ability to develop and execute effective marketing strategies that align with business goals.
- Collaboration and Teamwork - The ability to work effectively with cross‑functional teams and build strong relationships.
- Product Knowledge - A deep understanding of the product, its features, benefits, and specifications.
The offer is addressed to candidates in compliance with Legislative Decree 198 / 2006 and Legislative Decrees 215 / 2003 and 216 / 2003.
* The salary benchmark is based on the target salaries of market leaders in their relevant sectors. It is intended to serve as a guide to help Premium Members assess open positions and to help in salary negotiations. The salary benchmark is not provided directly by the company, which could be significantly higher or lower.