Senior Digital Business Analyst

Venchi; Lombardia; Hybrid; EUR 70,000 - 100,000; Full time

Benefits offered by this job

Annual bonus

Hybrid work options

30% in-store discount

40% online discount

Restaurant tickets

Private health insurance

Job summary

Venchi, headquartered in Milan, seeks a data-driven Senior Digital Business Analyst to transform data into insights that drive smarter decisions and growth across the EMEA region. You will partner with marketing, CRM, and product teams to optimize acquisition, conversion and retention across B2C and B2B channels, leveraging GA4, Contentsquare, and AI-powered tools.

The ideal candidate has 4+ years in digital analytics or eCommerce performance, strong forecasting skills, and a proactive,

Qualifications

• 4+ years in Digital Analytics, eCommerce Performance, CRO or similar roles.
• Strong expertise in GA4 and digital analytics platforms.
• Experience with Contentsquare, Google Merchant Center and A/B testing tools is a plus.
• Ability to translate data into business recommendations and influence decisions.
• Familiarity with AI-powered analytics solutions; knowledge of SQL or Python is advantageous.

Responsibilities

• Own digital performance analysis and reporting for B2C and B2B in the EMEA region.
• Monitor and optimize KPIs along the customer journey including traffic, views, clicks, AOV and revenue.
• Collaborate with Performance Marketing, SEO, CRM and Digital Product teams to boost acquisition, conversion and retention.
• Lead web analytics and customer journey analysis with GA4 and Contentsquare.
• Identify conversion barriers and test optimization initiatives (A/B testing).
• Generate merchandising insights to support commercial decisions.
• Support budgeting, forecasting and planning with performance scenarios.
• Leverage AI analytics to automate reporting and improve forecasting.

Skills

Data-driven

Analytical thinking

Forecasting

Cross-functional collaboration

Problem solving

Tools

GA4

Contentsquare

Google Merchant Center

A/B testing

Job description

Let’s bring the Italian soul of chocolate to life!

Since 1878, at Venchi we have celebrated chocolate in all its forms: from the authentic taste of our cocoa origins to the art of gelato. Today, we are a team of over 1,700 people across more than 200 stores worldwide, united by the same passion for quality and Italian excellence. At the heart of this journey are our values: Taste, Truth, Ingenuity, and Togetherness. They mean creating authentic experiences with care and precision; acting with transparency and responsibility; turning curiosity into impact through creativity and innovation; growing together by building trust and collaboration every day. Joining Venchi means embarking on an endless journey where tradition meets innovation, bringing quality, well-being, and the joy of positive indulgence around the world.

Your Mission:

We are looking for a data-driven and commercially minded Senior Digital Business Analyst to join our Digital Team at our HQ in Milan! Reporting to the Digital Commerce Manager EMEA, you will transform data into insights that drive smarter decisions, stronger customer experiences and sustainable eCommerce growth across the region. Working at the intersection of analytics, digital commerce and business strategy, you will identify opportunities to improve acquisition, conversion and retention, helping maximize performance across the customer journey. Partnering closely with cross-functional teams, you will leverage data, experimentation and AI-powered tools to unlock growth opportunities and support the evolution of our digital business.

Key Responsibilities:

• Own digital performance analysis and reporting across B2C and B2B channels in the EMEA region, transforming data into actionable insights that drive growth, profitability and customer value.
• Monitor and optimize key eCommerce and B2B KPIs across the customer journey, including traffic, product views, product clicks, add to cart, checkout steps, conversion rate, average order value, units per transaction and revenue.
• Partner with Performance Marketing, SEO, CRM and Digital Product teams to identify opportunities to improve customer acquisition, conversion and retention.
• Lead web analytics and customer journey analysis through platforms such as Google Analytics 4 and Contentsquare, ensuring data accuracy and measurement consistency.
• Identify conversion barriers, customer pain points and revenue leakage opportunities, defining and evaluating A/B testing and optimization initiatives.
• Generate business and merchandising insights through customer behavior and product performance analysis, supporting commercial decision‐making.
• Support budgeting, forecasting and business planning processes, developing performance scenarios and monitoring results against targets.
• Leverage AI‑powered tools and advanced analytics to automate reporting, improve forecasting accuracy and accelerate insight generation.

The Ideal Candidate:

• 4+ years of experience in Digital Analytics, eCommerce Performance, CRO, Business Analytics or similar roles, ideally within consumer goods, retail, luxury or direct‑to‑consumer environments.
• Strong expertise in Google Analytics 4 (GA4) and digital analytics platforms; experience with Contentsquare, Google Merchant Center and A/B testing tools is a plus.
• Solid understanding of eCommerce economics, digital performance metrics and their impact on commercial results.
• Proven experience translating complex data into clear business recommendations and influencing decisions across different stakeholder groups.
• Strong analytical, problem‑solving and forecasting capabilities, combined with a proactive and results‑oriented mindset.
• Familiarity with AI‑powered analytics solutions; knowledge of Shopify, SQL or Python would be an advantage.
• Excellent communication skills and the ability to thrive in a fast‑paced, international and cross‑functional environment.
• and of course a chocolate and gelato lover!

What We Offer:

• Celebrate Success: Annual results‑based bonus, with the option to convert it into welfare benefits.
• Flexibility and Balance: Benefit from flexible working hours and hybrid work options.
• Global Vision, Local Flavour: Join a passionate, creative team where innovation thrives. From our global HQ in the heart of the city, near our iconic stores, help bring the Venchi experience to life. Together, we craft excellence, from sourcing premium ingredients to delivering joyful moments worldwide.
• Exclusive Sweet Benefits: Enjoy a 30% discount in‑store and 40% off our e‑commerce platform. Plus, you will receive special gifts packed with Venchi’s finest chocolate. Benefit from tickets restaurant, access to two comprehensive welfare platforms, and additional private health insurance to enhance your personal well‑being.

Join us at Venchi and help us bringing the Italian way of life and delicious flavours to every corner of the world!