Trade Marketing (Channel Manager) Pharma

Colgate-Palmolive; Roma; In loco; EUR 70.000 - 100.000; Tempo pieno

Vantaggi offerti da questo lavoro

Relocation assistance

Descrizione del lavoro

Colgate-Palmolive seeks a Trade Marketing (Channel Manager) Pharma to implement omnichannel plans for the Pharma channel in Italy. You will coordinate with CD, Marketing, eCommerce, and Finance to ensure brand strategies and 5Ps are translated into in-store execution and visibility across distributors and pharmacy chains.

You will lead cross-functional collaboration, monitor market developments with Nielsen tools, and tailor global assets to the Italian pharmacy channel.

Competenze

• Experience in trade marketing for pharma/healthcare environments.
• Strong cross-functional collaboration and stakeholder management.
• Proven ability to drive growth through omnichannel activation.

Mansioni

• Plan and execute 5P-based plans for pharma channels, coordinating promotions and displays.
• Engage with distributors, area managers, and pharma chains to align on activation.
• Lead cross-functional teams across Marketing, eCommerce, Finance, and Supply Chain.
• Monitor market share using data tools and post-activity analysis to drive improvements.
• Partner with Medical detailing and pharmacy activation efforts to ensure alignment.
• Localize global brand toolkits to Italian pharmacy needs.
• Develop activation plans by pharmacy segment and lead in-store pilots and tests.

Conoscenze

Omnichannel marketing

Distributors relationships

Cross-functional leadership

Strumenti

Nielsen data tools

Descrizione del lavoro

Relocation Assistance Offered Within Country

Job Number #176025 - Roma, Lazio, Italy

Who We Are

Colgate-Palmolive Company is a global consumer products company operating in over 200 countries specialising in Oral Care, Personal Care, Home Care, Skin Care, and Pet Nutrition. Our products are trusted in more households than any other brand in the world, making us a household name!

Join Colgate-Palmolive, a caring, innovative growth company reimagining a healthier future for people, their pets, and our planet. Guided by our core values—Caring, Inclusive, and Courageous—we foster a culture that inspires our people to achieve common goals. Together, let's build a brighter, healthier future for all.

Trade Marketing (Channel Manager) Pharma

The Trade Marketing (Channel Manager) Pharma role at Colgate-Palmolive focuses on implementing omnichannel business plans for the Pharma channel, ensuring with CD Team an alignment with brand strategies and the "5Ps" to grow market share and build brand equity into the channel. This position involves extensive cross-functional collaboration and customer relationship management, including Marketing, eCommerce, CS&L, Insights/Analytics and Finance in order to ensure flawless execution. The role reports to the Sr Mgr Retail Environment.

Principal Duties And Responsibilities

• Planning & Execution: Develop and monitor 5P plans (Product, Placement, Price, Promotion, POP, and Availability), coordinate promotional events, and manage product assortment to ensure correct portfolio for the Pharma channel compared to Mass Market. Ensure best in class implementation at store in coordination with CD team and maximize number of displays / visibility tools
• Customer & Channel Engagement: Act as an omnichannel ambassador, supporting the Customer Development (CD) team in relationships with distributors and key stakeholders (Area Managers, Distributor Trade Marketing, Pharma chains, e-pharma, MH agency, etc.), including co-leading Pharma canvass meetings (ensuring Distributor receives innovation plans on time for correct execution, with an integrated omnichannel approach, online and offline).
• Cross-Functional Leadership: Collaborate with Marketing, eCommerce, Finance, and Supply Chain to ensure flawless execution, monitor market developments, and drive strategic alignment.
• Performance Monitoring: Utilize Nielsen and customer data tools to track market share (SOM), identify opportunities, assess display initiatives, and conduct post-analysis to drive improvements and take corrective actions to win. Actively monitor & share news & developments of the Pharma channel, including what winning/competitive brands are doing
• Partner with the Professional Oral Care/Medical Detailing teams to align pharmacy activation with HCP recommendation strategies and educational programs.
• Localize and adapt global/regional brand toolkits (POS materials, in-store concepts, digital assets) to the specific needs of the Italian pharmacy channel.
• Co-develop with Marketing targeted activation plans by pharmacy segment (chains, independents, e-pharma) based on shopper missions, store formats and professional role.
• Lead in-store pilots and A/B tests (layouts, visibility tools, messaging) in pharmacies, measure impact, and scale winning concepts across distributors and chains.

Requirements