Pharma Omnichannel Growth Architect

Experteer Italy; Roma; In loco; EUR 60.000 - 90.000; Tempo pieno

Vantaggi offerti da questo lavoro

Meal vouchers

Insurance coverage

Health programs

Company devices

Supplementary benefits

CCNL terms

Descrizione del lavoro

Colgate is seeking a skilled professional to drive omnichannel pharma plans, collaborating with Marketing, eCommerce, CD, Insights, and Finance to grow market share and brand equity within the Pharma channel.

You will lead pilots, activate across pharmacy segments, and leverage data to improve performance, with a clear pathway to scale activation. Fluent in English and Italian, with strong data proficiency.

Competenze

• 3+ years in Pharma-related Category Management, Retail Marketing, or Consumer Marketing.

Mansioni

• Develop and monitor 5P plans (Product, Placement, Price, Promotion, POP, Availability) for Pharma and manage assortments.
• Act as omnichannel ambassador coordinating with distributors, Area Managers, pharma chains, and agencies.
• Collaborate with Marketing, eCommerce, Finance, and Supply Chain to ensure flawless execution and strategic alignment.
• Use Nielsen data and shopper insights to track market share, evaluate displays, and implement improvements.
• Partner with Professional Oral Care/Medical Detailing to align pharmacy activation with HCP strategies.

Conoscenze

Omnichannel marketing

Pharma CMA

Retail marketing

Consumer marketing

Data analysis

Fluent in English

Strumenti

Nielsen ScanTrack

Descrizione del lavoro

Colgate is seeking a skilled professional to drive omnichannel pharma plans, collaborating with Marketing, eCommerce, CD, Insights, and Finance to grow market share and brand equity within the Pharma channel.

You will lead pilots, activate across pharmacy segments, and leverage data to improve performance, with a clear pathway to scale activation. Fluent in English and Italian, with strong data proficiency.