Pharma Trade Marketing Manager (Omnichannel)

Colgate-Palmolive; Roma; In loco; EUR 70.000 - 100.000; Tempo pieno

Vantaggi offerti da questo lavoro

Relocation assistance

Descrizione del lavoro

Colgate-Palmolive seeks a Trade Marketing (Channel Manager) Pharma to implement omnichannel plans for the Pharma channel in Italy. You will coordinate with CD, Marketing, eCommerce, and Finance to ensure brand strategies and 5Ps are translated into in-store execution and visibility across distributors and pharmacy chains.

You will lead cross-functional collaboration, monitor market developments with Nielsen tools, and tailor global assets to the Italian pharmacy channel.

Competenze

• Experience in trade marketing for pharma/healthcare environments.
• Strong cross-functional collaboration and stakeholder management.
• Proven ability to drive growth through omnichannel activation.

Mansioni

• Plan and execute 5P-based plans for pharma channels, coordinating promotions and displays.
• Engage with distributors, area managers, and pharma chains to align on activation.
• Lead cross-functional teams across Marketing, eCommerce, Finance, and Supply Chain.
• Monitor market share using data tools and post-activity analysis to drive improvements.
• Partner with Medical detailing and pharmacy activation efforts to ensure alignment.
• Localize global brand toolkits to Italian pharmacy needs.
• Develop activation plans by pharmacy segment and lead in-store pilots and tests.

Conoscenze

Omnichannel marketing

Distributors relationships

Cross-functional leadership

Strumenti

Nielsen data tools

Descrizione del lavoro

Colgate-Palmolive seeks a Trade Marketing (Channel Manager) Pharma to implement omnichannel plans for the Pharma channel in Italy. You will coordinate with CD, Marketing, eCommerce, and Finance to ensure brand strategies and 5Ps are translated into in-store execution and visibility across distributors and pharmacy chains.

You will lead cross-functional collaboration, monitor market developments with Nielsen tools, and tailor global assets to the Italian pharmacy channel.