Tech Marketing Specialist: Product Positioning

bakerhughes; Firenze; In loco; EUR 70.000 - 90.000; Tempo pieno

Descrizione del lavoro

Baker Hughes is seeking a Technology Marketing Specialist to translate technical capabilities into market-ready value propositions and to support go‑to‑market activities across our portfolio. You will work with Product Management, Technology, Engineering and Commercial teams to develop messaging, enablement assets and launch campaigns.

The role sits in the CTM Center of Experience and emphasizes competitive intelligence, market analysis and data-driven marketing to differentiate our offerings

Competenze

• 5–10+ years in product or B2B marketing.
• Energy industry experience.
• Experience with global, matrixed organizations.

Mansioni

• Develop product messaging and value propositions for Baker Hughes' portfolio.
• Execute launches, refreshes, and commercial enablement activities.
• Monitor competitor intelligence and benchmarking to sharpen differentiati​on.
• Collaborate with Product Management, Technology, Engineering and Commercial teams to ensure alignment.

Conoscenze

Product marketing

B2B marketing

Energy industry experience

Competitive analysis

Market research

Cross-functional collaboration

Global exposure

Technical product marketing

Descrizione del lavoro

Baker Hughes is seeking a Technology Marketing Specialist to translate technical capabilities into market-ready value propositions and to support go‑to‑market activities across our portfolio. You will work with Product Management, Technology, Engineering and Commercial teams to develop messaging, enablement assets and launch campaigns.

The role sits in the CTM Center of Experience and emphasizes competitive intelligence, market analysis and data-driven marketing to differentiate our offerings