Strategic Brand Manager, Immunology (Pharma)

IT08 (FCRS = IT008) Novartis Farma S.p.A.; Milano; In loco; EUR 44.000 - 82.000; Tempo pieno

Descrizione del lavoro

Novartis Farma S.p.A. in Milan is seeking a Brand Manager to translate international strategy into locally relevant brand plans, driving growth, market share, and patient impact.

You will optimize the marketing mix across the brand lifecycle and coordinate cross-functional teams to ensure compliant, ethical execution. The role requires a university degree in Life Sciences or related field, fluency in English and Italian, and proven experience in pharmaceutical brand management.

Competenze

• University degree in Life Sciences, Marketing, Business, or related field.
• Fluency in English and Italian.
• Experience in pharmaceutical brand management or marketing roles; Immunology experience is a plus.
• Strong understanding of pharma markets, customers, and healthcare systems.
• Proven ability to develop and execute brand strategies and tactical plans.
• Solid omnichannel marketing and campaign execution skills.
• Strong financial acumen, including budgeting and resource management.
• Experience in cross-functional leadership within matrix organizations.
• Strategic, data-driven mindset with ability to manage complexity, leverage digital/AI tools, and uphold high ethics and compliance standards.

Mansioni

• Own end-to-end accountability for brands across their lifecycle.
• Translate global strategy into local brand plan with objectives, audiences, messaging, and omnichannel execution.
• Execute integrated omnichannel campaigns and optimize marketing mix using data, insights, and tools (e.g., DRO).
• Define customer segmentation, prioritization, and design ICE-aligned customer journeys; train sales teams on messaging and tactics.
• Deliver sales, growth, and market share targets; lead forecasting, demand planning, and budget management.
• Lead brand launches and readiness activities, coordinating cross-functional teams (Sales, Medical, Value & Access).
• Monitor performance via KPIs and insights, continuously refining strategy, campaigns, and execution quality.
• Ensure compliant execution, effective agency collaboration, content reuse, and strong engagement with HCPs and stakeholders.

Conoscenze

Omnichannel marketing

Cross-functional leadership

Budget management

Forecasting

Data-driven

Stakeholder management

Formazione

University degree in Life Sciences

Marketing degree

Business degree

Related field

Strumenti

DRO

CRM

Descrizione del lavoro

Novartis Farma S.p.A. in Milan is seeking a Brand Manager to translate international strategy into locally relevant brand plans, driving growth, market share, and patient impact.

You will optimize the marketing mix across the brand lifecycle and coordinate cross-functional teams to ensure compliant, ethical execution. The role requires a university degree in Life Sciences or related field, fluency in English and Italian, and proven experience in pharmaceutical brand management.