Immunology Brand Manager: Growth, Launches & Impact

Novartis Italia; Milano; In loco; EUR 65.000 - 90.000; Tempo pieno

Descrizione del lavoro

Novartis Italia is seeking a Brand Manager to translate international and regional strategies into locally relevant brand plans and execute them to drive growth, market share, and patient impact. The role leverages local insights to optimize the marketing mix and collaborates across functions to ensure compliant execution.

The candidate will lead end-to-end brand management, launches, and readiness activities, with a strong emphasis on omnichannel campaigns, data-driven insights, and stakeholder

Competenze

• University degree in Life Sciences, Marketing, or related field.
• Fluency in English and Italian.
• Experience in pharmaceutical brand management or marketing.
• Strong financial acumen including budgeting.

Mansioni

• Own end-to-end accountability for one or more brands across their lifecycle.
• Translate global strategy into a local brand plan with objectives, target audiences, messaging, and omnichannel execution.
• Execute integrated omnichannel campaigns and optimize marketing mix using data, insights, and tools.
• Define customer segmentation and journeys; train sales teams on messaging and tactics.
• Deliver sales, growth, and market share targets; lead forecasting, demand planning, and budgeting.
• Lead brand launches and readiness activities with cross-functional teams.
• Monitor KPIs and refine strategy, campaigns, and execution quality.
• Ensure compliant execution and effective agency collaboration.

Conoscenze

Omnichannel marketing

Campaign execution

Cross-functional leadership

Stakeholder management

Data-driven decision making

Ethics and compliance

Formazione

University degree in Life Sciences, Marketing, Business, or related field

Strumenti

DRO

Descrizione del lavoro

Novartis Italia is seeking a Brand Manager to translate international and regional strategies into locally relevant brand plans and execute them to drive growth, market share, and patient impact. The role leverages local insights to optimize the marketing mix and collaborates across functions to ensure compliant execution.

The candidate will lead end-to-end brand management, launches, and readiness activities, with a strong emphasis on omnichannel campaigns, data-driven insights, and stakeholder