Shopper Marketing Lead: Pasta & Condiments

Barilla Group; Emilia-Romagna; In loco; EUR 45.000 - 55.000; Tempo pieno

Descrizione del lavoro

Barilla Group is seeking a Shopper Marketing Manager for Pasta & Condiments, based in Parma. You will lead shopper-centric growth across categories, implementing omnichannel strategies and coordinating with Trade, Marketing, Sales, Digital Commerce, and Global teams to drive sales and conversion.

The role requires strong leadership, analytics, and a proven ROI mindset, with fluency in English and Italian. Location is Parma, Italy, with a permanent, full-time contract and a competitive

Competenze

• Minimum of 5 years in Sales, Marketing, or Trade Marketing.
• Proven leadership and ability to drive change across functions.
• Strong ROI focus with measurable result orientation.
• Analytical mindset with ability to derive insights from shopper data.

Mansioni

• Lead shopper-centric growth across Pasta & Condiments.
• Define omnichannel strategies based on shopper insights.
• Coordinate with Trade, Marketing, Sales, Digital Commerce and Global teams.
• Develop shopper-ready in-store and digital assets and measure ROI.
• Collaborate with Global Shopper Marketing to align strategy.
• Integrate digital retail media plans with Retail partners.

Conoscenze

Leadership

Cross-functional

ROI mindset

English

Italian

Analytical

Descrizione del lavoro

Barilla Group is seeking a Shopper Marketing Manager for Pasta & Condiments, based in Parma. You will lead shopper-centric growth across categories, implementing omnichannel strategies and coordinating with Trade, Marketing, Sales, Digital Commerce, and Global teams to drive sales and conversion.

The role requires strong leadership, analytics, and a proven ROI mindset, with fluency in English and Italian. Location is Parma, Italy, with a permanent, full-time contract and a competitive