Manager, Marketing, Italy

WPP Media; Milano; Ibrido; EUR 52.000 - 78.000; Tempo pieno

Vantaggi offerti da questo lavoro

Corporate Benefits & Discounts

Language Platform

E-learning Platform

Ticket Restaurant

Life Insurance

Tax Assistance Services

Descrizione del lavoro

WPP Media in Italy is seeking a Marketing Manager to shape and execute the Italian market’s marketing activities. You will manage CRM campaigns, contributor to data-driven decisions, and support events and stakeholder communications across teams.

The role requires strong organizational skills, hands-on execution, and collaboration with international partners. A hybrid work model is offered, with opportunities to impact high-profile campaigns and client relationships.

Competenze

• Experience in managing CRM and marketing automation platforms (HubSpot, Dynamics).
• Ability to plan and execute end-to-end email marketing campaigns.
• Strong data analysis skills with ability to report insights to management.
• Knowledge of GDPR compliance and data privacy requirements.
• Proficiency with PowerPoint and Excel for presentations and analyses.
• Experience coordinating with senior stakeholders and cross-functional teams.
• Fluency in Italian and good command of English, written and spoken.

Mansioni

• Own CRM and marketing automation activities, configuring platforms, workflows, templates and personalization logic.
• Lead end-to-end newsletter creation and distribution, including editorial calendar management.
• Maintain and segment client databases in compliance with regulations.
• Monitor email campaigns, generate reports, and identify optimization opportunities.
• Analyze market benchmarks and translate findings into management-ready summaries.
• Support events and deliver key marketing projects with cross-functional teams.
• Collaborate with local and international partners and manage project operations.

Conoscenze

CRM management

Email marketing

Data analysis

GDPR compliance

PowerPoint

Excel

Project management

English proficiency

Italian language

Stakeholder collaboration

Strumenti

HubSpot

Microsoft Dynamics

Descrizione del lavoro

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by ourpioneeringagentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

WPP Media is looking for a Marketing Manager to join its Marketing team in Italy.

The successful candidate will contribute to defining and implementing marketing activities in the Italian market. The role requires a cross-functional approach, combining strategic vision, strong organizational skills and hands‑on execution. The successful candidate will work closely with internal stakeholders, international counterparts and partners, managing CRM communications for the agency’s clients, preparing analyses and materials for management, and supporting the team in organising events.

Skills and Experience

• Independently managing CRM and marketing automation activities, including the configuration and management of the platform, modules, workflows, templates and communication personalization logic
• Managing the end-to-end newsletter creation and distribution process, from planning through the development and management of the editorial calendar
• Ensuring the database of clients and stakeholders is kept up to date, accurate and properly managed, in compliance with applicable regulations and policies
• Monitoring email marketing campaign performance, preparing regular reports and analyses, identifying optimization opportunities
• Analyzing data, market benchmarks and rankings, translating them into summaries and materials to support management decision-making
• Supporting the organization of events and the delivery of the team’s key marketing projects
• Collaborating with senior stakeholders, local and international teams and external partners, contributing to the operational management of projects
• Hands‑on experience using CRM and marketing automation platforms, particularly HubSpot and Microsoft Dynamics
• Knowledge of key email marketing processes and KPIs, as well as experience managing databases, consent management and GDPR‑related matters
• Excellent analytical, summarisation, reporting and presentation skills
• Experience managing marketing, communications and event organization projects and activities
• Excellent command of PowerPoint, Excel and other Microsoft Office tools
• Excellent command of Italian and good command of English, both written and spoken
• Excellent organisational and project management skills, with close attention to priorities, deadlines and detail
• Ability to work with senior stakeholders and collaborate with local and international teams and external partners
• Proactivity, ability to work independently and as part of a team, and a results‑oriented approach
• Experience in agencies, media vendors, international networks or B2B environments is a plus

Life at WPP Media & Benefits

Our passion for shaping the next era of media is powered by our commitment toBe Extraordinary, investing in our employees to inspire transformational creativity. We alsoLead Optimistically, firmly believing in andChampioning Growth and Developmentfor every individual. This commitment allows WPP Media employees to leverage the extensive global WPP Media & WPP networks to pursue their passions, build vital professional connections, and learn at the cutting edge of marketing and advertising.

WeCreate an Open environmentbuilt on trust and respect, where everyone feels they belong and has opportunities to progress. This inclusive culture is fostered through a variety of employee resource groups and frequent in‑office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our comprehensive benefits package reflects this commitment, including competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We believe the best work happens when we're together, fostering creativity, collaboration, and connection in this open and supportive environment. That's why we’ve adopted a hybrid approach. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

While we appreciate all applications received, only those candidates selected for an interview will be contacted.

• Corporate Benefits & Discounts Platform
• Language Platform: Access to English and 49 other languages, plus 1 complimentary guest account
• Dedicated e‑learning platform for all employees (at least 2000+ courses)
• Ticket Restaurant for every working day
• Company‑paid Life Insurance
• Tax Assistance Services Support (tax return)

The Gross Annual Pay range for this position at the time of this posting is indicated below. This reflects part of our broader group's compensation framework across diverse agencies and disciplines. For this specific role our offer will be determined based on our internal benchmark, reflecting the specific market conditions for our discipline. Individual compensation varies based on job‑related factors, including business needs, experience, level of responsibility and qualifications.

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