Senior Product Marketing Manager: Automation Orchestration

HCLSoftware; Roma; In loco; EUR 70.000 - 110.000; Tempo pieno

Descrizione del lavoro

HCLSoftware seeks a Senior Product Marketing Manager to own the integrated marketing plan for its orchestration-led portfolio, with budget responsibility and a focus on demand generation and market awareness. This role leads cross-functional teams to generate pipeline and accelerate adoption of the Automation Orchestration offerings (HWA, UnO) and related DevOps and Mainframe assets.

The ideal candidate translates complex technologies into outcome-driven messaging, partners with Geo teams and

Competenze

• Experience in enterprise automation and orchestration software.
• Ability to translate complex technologies into clear messaging.
• Proven ability to partner with Geo teams and sales to generate pipeline.
• Strong leadership and cross-functional collaboration.

Mansioni

• Define and maintain messaging across Automation (HWA, UnO), DevOps, and Mainframe—anchored on orchestration as the enterprise control layer.
• Lead value propositions and competitive positioning for Automation Orchestration strategy, positioning UnO and HWA as the foundation for orchestration.
• Drive multichannel digital marketing campaigns to build awareness and generate high-quality leads with measurable pipeline impact.
• Amplify analyst recognitions, reports, and market validations through campaigns and assets to boost credibility.
• Collaborate with Geo marketing and sales to design regional lead-generation initiatives, events, webinars, and partner campaigns.
• Develop enablement assets (decks, briefs, use-case narratives, competitive positioning) for sales and partners.
• Build customer success stories and ROI narratives linking orchestration to business outcomes.

Conoscenze

Software Product Marketing

Demand Generation

Sales & Geo Collaboration

Market Proof & Storytelling

People & Cross-Functional Leadership

Descrizione del lavoro

HCLSoftware seeks a Senior Product Marketing Manager to own the integrated marketing plan for its orchestration-led portfolio, with budget responsibility and a focus on demand generation and market awareness. This role leads cross-functional teams to generate pipeline and accelerate adoption of the Automation Orchestration offerings (HWA, UnO) and related DevOps and Mainframe assets.

The ideal candidate translates complex technologies into outcome-driven messaging, partners with Geo teams and