Product Marketing Manager

HCLSoftware; Roma; In loco; EUR 70.000 - 110.000; Tempo pieno

Descrizione del lavoro

HCLSoftware seeks a Senior Product Marketing Manager to own the integrated marketing plan for its orchestration-led portfolio, with budget responsibility and a focus on demand generation and market awareness. This role leads cross-functional teams to generate pipeline and accelerate adoption of the Automation Orchestration offerings (HWA, UnO) and related DevOps and Mainframe assets.

The ideal candidate translates complex technologies into outcome-driven messaging, partners with Geo teams and

Competenze

• Experience in enterprise automation and orchestration software.
• Ability to translate complex technologies into clear messaging.
• Proven ability to partner with Geo teams and sales to generate pipeline.
• Strong leadership and cross-functional collaboration.

Mansioni

• Define and maintain messaging across Automation (HWA, UnO), DevOps, and Mainframe—anchored on orchestration as the enterprise control layer.
• Lead value propositions and competitive positioning for Automation Orchestration strategy, positioning UnO and HWA as the foundation for orchestration.
• Drive multichannel digital marketing campaigns to build awareness and generate high-quality leads with measurable pipeline impact.
• Amplify analyst recognitions, reports, and market validations through campaigns and assets to boost credibility.
• Collaborate with Geo marketing and sales to design regional lead-generation initiatives, events, webinars, and partner campaigns.
• Develop enablement assets (decks, briefs, use-case narratives, competitive positioning) for sales and partners.
• Build customer success stories and ROI narratives linking orchestration to business outcomes.

Conoscenze

Software Product Marketing

Demand Generation

Sales & Geo Collaboration

Market Proof & Storytelling

People & Cross-Functional Leadership

Descrizione del lavoro

Senior Product Marketing Manager

who owns the integrated marketing plan with budget responsibility, drive demand generation and market awareness for HCLSoftware’s orchestration-led portfolio, leading cross-functional teams to generate pipeline and accelerate adoption—especially for Automation Orchestration (HWA, UnO)

Key Responsibilities

• Portfolio Positioning & Messaging: Define and maintain clear, differentiated messaging across Automation (HWA, UnO), DevOps (Loop platform and related offerings), and Mainframe—anchored on orchestration as the enterprise control layer.
• Automation Orchestration Priority: Lead value propositions and competitive positioning for HCL’s Automation Orchestration strategy, positioning UnO and HWA as the foundation for process, hybrid, and agentic orchestration.
• Demand Generation & Digital Campaigns: Drive comprehensive, multi-channel digital marketing campaigns to build market awareness and generate high-quality leads—supporting both on-prem and SaaS offerings, with measurable pipeline impact.
• Analyst Recognition & Market Proof: Amplify analyst recognitions, reports, and market validations through campaigns, sales assets, and partner communications to reinforce credibility and accelerate buyer confidence.
• Sales, Partner & Geo Collaboration: Partner closely with Geo marketing and sales teams to design and execute regional lead-generation initiatives, events, webinars, partner campaigns, and account-based motions aligned to local priorities.
• Sales & Partner Enablement: Develop compelling enablement assets (core decks, solution briefs, use-case narratives, competitive positioning) that help sales teams and partners convert demand into qualified opportunities.
• Customer Value Storytelling: Build and scale customer success stories, references, and ROI narratives that demonstrate how orchestration connects automation, DevOps, and mainframe workloads into tangible business outcomes.

Ideal Candidate Profile

• A senior product marketing leader with strong experience in enterprise automation, orchestration software, capable of translating complex technologies into clear, outcome-driven messaging and, with a proven ability to partner with Geo teams and sales to generate pipeline and accelerate SaaS adoption.
• A confident communicator and structured team manager, able to balance creativity with execution discipline in competitive, fast-moving markets.

Mandate Skills

• Software Product Marketing: Ability to define clear positioning and messaging for complex enterprise software portfolios.
• Demand Generation: Experience driving digital and field campaigns that generate qualified leads and pipeline, including SaaS.
• Sales & Geo Collaboration: Proven ability to work closely with sales, Geo marketing, and partners to support regional initiatives.
• Market Proof & Storytelling : Skill in using analyst recognition and customer success stories to build credibility and support sales.
• People & Cross-Functional Leadership : Experience leading teams and influencing large, cross-functional groups to deliver shared outcomes.

Candidate Data Privacy Notice

https://www.hcltech.com/candidate-privacy-notice