Manager, Consulting Analytics & CRO

WPP Media; Milano; Ibrido; EUR 90.000 - 130.000; Tempo pieno

Vantaggi offerti da questo lavoro

Hybrid work model

Medical insurance

Retirement plan

Vision and dental insurance

Paid time off

Employee discounts

Mental health days

Descrizione del lavoro

WPP Media in Milano is seeking a Manager, Consulting Analytics & CRO to lead analytics projects for high-profile clients. You will own CRO and analytics strategies and ensure data is collected, transformed, and made actionable across the business.

You will draft requirements, communicate with developers, and present insights to stakeholders daily using Adobe Analytics, GA4, GTM, and UX analytics tools. Fluency in English and Italian is required, with strong attention to detail and

Competenze

• Fluent English and Italian; ability to communicate technical concepts simply.
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Mansioni

• Lead CRO and digital analytics projects for high-profile clients.

Conoscenze

CRO strategy

Analytics strategy

Requirements drafting

Developer communication

Adobe Analytics

GA4

GTM

UX/UI knowledge

Privacy management

Bayesian stats

English/Italian

Time management

Presentation skills

Strumenti

Adobe Analytics

Google Analytics 4

Google Tag Manager

Contentsquare

Hotjar

Clarity

Consent Management Platforms

Descrizione del lavoro

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by ourpioneeringagentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

We are looking for a skilled Manager, Consulting Analytics & CRO to lead projects for our high-profile clients. We offer a dynamic work environment where collaboration and innovative digital marketing solutions are at the forefront.
You’ll be at the intersection of implementation and analysis: ensuring data is properly collected, transformed, and made actionable across the company.

Skills and Experience

• Proficiency in developing and conveying CRO and Digital Analytics strategies in simple terms.
• Ability to independently draft detailed requirements/implementation documents.
• Clear and proper communication of technical activities to developers.
• Daily use of Adobe Analytics, Google Analytics 4, Google Tag Manager, and familiarity with technical implementation as well as data analysis.
• Daily use of tools for user experience intelligence (Contentsquare, Hotjar, Clarity…)
• Daily use of Consent Management Platform tools and direct management of common technical privacy issues.
• Understanding and ability to explain basic concepts of inferential and Bayesian statistics.
• A clear inclination for continuous learning.
• Knowledge of UX/UI principles and best practices.
• Fluent English language skills, both spoken and written.
• Fluent Italian language skills, both spoken and written.
• Great attention to detail.
• Creative problem-solving and thinking outside the box.
• Effective time management with the ability to balance competing priorities.
• Strong presentation abilities and a commitment to providing excellent customer service.
• Strong organizational abilities.

Considered as a plus

• Hands on experience with niche digital analytics tools (Piwik Pro, Piano Analytics...)
• Hands on experience with data visualization tools (Data Studio, Tableau, Power BI…)
• Hands on experience with Data Analysis in Python or R.
• Hands on experience with experimentation and personalization tools (VWO, AB Tasty, Optimizely, Dynamic Yield, Convert…)
• Hands on experience with Adobe Analytics and Adobe Target.

Life at WPP Media & Benefits

Our passion for shaping the next era of media is powered by our commitment to Be Extraordinary, investing in our employees to inspire transformational creativity. We also Lead Optimistically, firmly believing in and Championing Growth and Development for every individual. This commitment allows WPP Media employees to leverage the extensive global WPP Media & WPP networks to pursue their passions, build vital professional connections, and learn at the cutting edge of marketing and advertising.

We Create an Open environment built on trust and respect, where everyone feels they belong and has opportunities to progress. This inclusive culture is fostered through a variety of employee resource groups and frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events.

Our comprehensive benefits package reflects this commitment, including competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days. WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We believe the best work happens when we're together, fostering creativity, collaboration, and connection in this open and supportive environment. That's why we’ve adopted a hybrid approach. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

• Corporate Benefits & Discounts Platform
• Language Platform: Access to English and 49 other languages, plus 1 complimentary guest account
• Dedicated e-learning platform for all employees (at least 2000+ courses)
• Ticket Restaurant for every working day
• Company-paid Life Insurance
• Tax Assistance Services Support (tax return)

The Gross Annual Pay range for this position at the time of this posting is indicated below. This reflects part of our broader group's compensation framework across diverse agencies and disciplines. For this specific role our offer will be determined based on our internal benchmark, reflecting the specific market conditions for our discipline. Individual compensation varies based on job-related factors, including business needs, experience, level of responsibility and qualifications.

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