Senior Digital Marketing & Performance Specialist

Datalogic; Bologna; In loco; EUR 35.000 - 40.000; Tempo pieno

Vantaggi offerti da questo lavoro

Permanent contract

Industrial welfare package

Descrizione del lavoro

Datalogic is seeking a Digital Marketing & Performance Specialist in Bologna to lead multi-channel campaigns across Google Ads, Meta, LinkedIn, and marketplaces. You will manage budgets, coordinate with external agencies, and optimize landing pages to generate leads and revenue.

The role requires at least 5 years in digital marketing, fluency in English, and experience with GA4, GTM, and analytics dashboards. The compensation includes a base salary of €35,000–€40,000 plus benefits.

Competenze

• Bachelor’s degree in digital media, marketing, business, or related field.
• At least 5 years of multi-channel digital marketing experience.
• Experience coordinating external agencies.

Mansioni

• Plan, launch, manage and optimize campaigns across Google Ads, Meta, LinkedIn, and marketplaces.
• Coordinate assets, timelines and approvals with internal teams and external agencies.
• Create and optimize landing pages to support campaigns and lead generation.
• Set up and manage tracking with GTM, GA4, and pixels.
• Manage data flows and automations (e.g., Zapier).
• Support GDPR cookie and consent management.

Conoscenze

Google Ads

Meta Ads

LinkedIn Ads

Formazione

Bachelor’s degree in marketing or related field

Strumenti

Google Tag Manager

Google Analytics

Looker Studio

Descrizione del lavoro

Datalogic is seeking a Digital Marketing & Performance Specialist in Bologna to lead multi-channel campaigns across Google Ads, Meta, LinkedIn, and marketplaces. You will manage budgets, coordinate with external agencies, and optimize landing pages to generate leads and revenue.

The role requires at least 5 years in digital marketing, fluency in English, and experience with GA4, GTM, and analytics dashboards. The compensation includes a base salary of €35,000–€40,000 plus benefits.