Senior Influencer Marketing Lead

Influship; Lombardia; Hybrid; EUR 25,000 - 42,000; Full time

Benefits offered by this job

Corporate Benefits & DiscountsPlatform

Employee Wellbeing & Support Programs

Language Platform: 50 languages access

Dedicated e-learning platform (2000+)

Job summary

WPP Media is seeking a Senior Associate, Influencer Marketing to independently manage standard influencer marketing projects from brief to delivery. You will coordinate creators, agencies and partners, driving performance analysis and strategic contributions across multiple industries.

The role requires 3+ years in influencer marketing, strong organizational and storytelling skills, and fluency in Italian and English. We offer a hybrid work model and comprehensive benefits.

Qualifications

• Build and maintain strong, trusted relationships with clients, acting as a consultative partner and providing strategic and operational guidance across influencer marketing projects.
• Manage standard influencer marketing projects end-to-end, ensuring alignment with the brief, agreed timelines and delivery requirements.
• Translate project objectives into clear creator recommendations, storytelling approaches and operational plans.
• Coordinate internal teams, creators, talent agencies and external partners, escalating complex or non-standard issues when required.

Responsibilities

• Monitor influencer marketing and broader communication trends, contributing to market analysis and competitive scenarios that support project development.
• Track performance, interpret influencer marketing KPIs and prepare clear post-campaign reports with actionable observations.

Skills

Client relationships

Influencer marketing

Project management

Storytelling

Strategic thinking

English and Italian

Analytical reporting

Job description

WPP Media is seeking a Senior Associate, Influencer Marketing to independently manage standard influencer marketing projects from brief to delivery. You will coordinate creators, agencies and partners, driving performance analysis and strategic contributions across multiple industries.

The role requires 3+ years in influencer marketing, strong organizational and storytelling skills, and fluency in Italian and English. We offer a hybrid work model and comprehensive benefits.