Senior E-Commerce Specialist

Giunti Psychometrics Italy; Firenze; Ibrido; EUR 55.000 - 75.000; Tempo pieno

Vantaggi offerti da questo lavoro

Hybrid work

Variable pay

International environment

Growth opportunities

Descrizione del lavoro

Giunti Psychometrics Italy seeks a Senior e-commerce Specialist to support the Marketing Manager in digital campaigns, ecommerce optimization and promotional planning via Email, WhatsApp, Paid Media and Teleselling.

You will manage campaigns on Google Ads and Meta Ads, monitor KPIs with GA4 and Search Console, and collaborate with Marketing, CRM, IT and Creative teams to drive growth in a hybrid, international environment.

Competenze

• Degree in Marketing, Economics, Communications, or related fields.
• At least 5 years of experience in a similar role.
• Strong interest in digital marketing and the e-commerce world.
• Good knowledge of Excel for analysis and reporting.
• Strong analytical, organizational, and problem-solving skills.
• Knowledge of Google Ads and Meta Ads.
• Familiarity with Google Analytics 4 and Google Search Console.
• Familiarity with e-commerce platforms (Magento).
• Excellent knowledge of the English language.

Mansioni

• Manage and optimize Performance Marketing campaigns on Google Ads, Meta Ads, and other digital channels with the team.
• Monitor KPIs and analyze campaign performance.
• Plan the e-commerce promotional calendar.
• Monitor website traffic and performance using GA4 and Search Console.
• Collaborate with Marketing, CRM, IT and Creative teams on initiatives.
• Prepare periodic reports and identify growth opportunities.
• Monitor market trends, competitors and opportunities to improve e-commerce.
• Analyze customer portfolio and plan, execute, and monitor teleselling campaigns.

Conoscenze

Google Ads

Meta Ads

Excel

Google Analytics 4

SEO basics

Magento

Campaign analysis

Analytics reporting

Team collaboration

English proficiency

Formazione

Bachelor's degree in Marketing/ Economics/ Communications

Strumenti

Magento

Descrizione del lavoro

Giunti Psychometrics is a European leader in psychological assessment and associated services. Our overall vision is to deliver "scientific knowledge for the development and wellbeing of people and organizations". The core of our activity is developing innovative psychological assessments and ways of using them. We do this for clients in all major areas where scientific assessment is used:

• clinical services (clinical and health psychology, psychiatry, child and adolescent psychiatry and neuropsychiatry, neuropsychology, speech-language pathology, etc.
• human resources management through Giunti Psychometrics HR consulting (in the fields of industrial and organizational psychology);
• school and counselling services (educational, work and university consultancy).

Giunti Psychometrics commits to offering clients high quality, innovative scientific tools and services meeting the needs of Italian clients and those in a range of other European countries.

About the Role

The Senior e-commerce Specialist will support the Marketing Manager in managing digital campaigns and e-commerce operational activities, contributing to the acquisition of new customers, the optimization of website performance, and the planning of commercial initiatives through Email, WhatsApp, Paid Media, and Teleselling campaigns.

Responsibilities

• Manage and optimize Performance Marketing campaigns on Google Ads, Meta Ads, and other digital channels in collaboration with the team.
• Monitor KPIs and analyze campaign performance.
• Plan the e-commerce promotional calendar.
• Monitor website traffic and performance through Google Analytics 4, Google Search Console, and other analytics tools.
• Collaborate with the Marketing, CRM, IT, and Creative teams on the execution of commercial initiatives.
• Prepare periodic reports and results analysis, identifying growth and optimization opportunities.
• Monitor market trends, competitors, and new opportunities to improve e-commerce performance.
• Analyze the customer portfolio, and plan, execute, and monitor Teleselling campaigns.

Requirements

• Degree in Marketing, Economics, Communications, or related fields.
• At least 5 years of previous experience in a similar role.
• Interest in digital marketing and the e-commerce world.
• Good knowledge of Excel for analysis and reporting.
• Strong analytical, organizational, and problem-solving skills.
• Knowledge of Google Ads and Meta Ads.
• Knowledge of key SEO best practices.
• Familiarity with Google Analytics 4 and Google Search Console.
• Familiarity with e-commerce platforms (preferably Magento).
• Team-oriented attitude and results orientation.
• Excellent knowledge of the English language.

What we offer:

• Full-time position, Hybrid.
• Variable compensation plan based on objectives.
• International and stimulating work environment.
• Opportunity to participate in the transformation journey of a growing global company.

Equal Opportunity Statement

Giunti Psychometrics is an equal opportunity employer. Consistent with applicable law, all qualified applicants will receive consideration for employment without regard to age, ancestry, citizenship, color, family or medical care leave, gender identity or expression, genetic information, immigration status, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran or military status, race, ethnicity, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable local laws, regulations and ordinances. xykwogc If you need assistance and/or a reasonable accommodation due to a disability during the application process, ask more about requesting accommodations.