DIGITAL MARKETING - Temp Det.

Ariston Holding N.V.; Italia; In loco; EUR 30.000 - 46.000; Tempo pieno

Descrizione del lavoro

Ariston Holding N.V. cerca un professionista di Digital Marketing per definire e guidare la strategia digitale annuale nel mercato italiano.

Il ruolo prevede lo sviluppo di customer journeys attraverso tutte le fasi del ciclo d'acquisto, dall'awareness all loyalty, con obiettivi di crescita e trasformazione digitale. Il candidato gestirà campagne integrate su Google, YouTube, Meta e LinkedIn, ottimizzando KPI come CPL, conversion rate e ROAS.

Competenze

• Fondamentale laurea in marketing o area affine.
• Almeno 2 anni di esperienza in Digital Marketing.
• Comprovata esperienza in piani di campagne integrate.
• Esperienza in ambienti B2B2C e settori correlati (elettrodomestici/impianti).
• Conoscenza di Google Analytics, Ads, SEO/SEM, piattaforme di marketing automation e strumenti di analytics.

Mansioni

• Definire e implementare la strategia digitale annuale per il mercato italiano.
• Gestire funnel e customer journeys lungo tutte le fasi: Awareness‑Consideration‑Purchase‑Installation‑Usage‑Loyalty.
• Guidare lead generation e iniziative di engagement digitale.
• Gestire campagne su Google, YouTube, Meta, LinkedIn e programmatic; ottimizzare CPL, CTR e ROAS.
• Gestire ecosistema digitale italiano: siti brand, landing page, strumenti di lead capture, touchpoint dealer/installatori.

Conoscenze

Digital marketing strategist

Campaign planning

Data-driven optimization

B2B2C experience

Team collaboration

Formazione

Laurea in Marketing o Economia

Strumenti

Google Analytics

Google Ads

SEO/SEM

Marketing Automation

Power BI

Adobe Experience Manager

Social Media Ads (Meta/LinkedIn)

Descrizione del lavoro

Key Responsibilities

Support the definition and implementation of the annual digital marketing strategy for the Italian market.

Build customer‑centric journeys across the Awareness, Consideration, Purchase, Installation, Usage, and Loyalty stages.

Support business growth objectives through demand generation and digital engagement initiatives.

Drive digital transformation projects in collaboration with central and local teams.

Lead Generation & Performance Marketing

Plan, execute, and optimize digital acquisition campaigns across Google Search & Display, YouTube, Meta Platforms, LinkedIn, and Programmatic Advertising.

Monitor and continuously improve key performance indicators (KPIs), including lead volume, lead quality, cost per lead (CPL), conversion rate, and return on ad spend (ROAS).

Website & Digital Platforms

Own the Italian digital ecosystem, including brand websites, campaign landing pages, lead capture tools, and dealer and installer digital touchpoints.

Continuously improve website performance, user experience, and conversion rates through data‑driven optimization.

Optimize digital content and information architecture to improve visibility across AI‑powered search platforms and search engines, increasing share of voice and related performance KPIs.

Content & Social Media

Develop digital content strategies aligned with product launches and seasonal business priorities.

Coordinate content production with Corporate Digital Teams and external agencies.

Manage the editorial calendar, social media planning, and campaign execution to strengthen brand awareness and customer engagement.

Data Analytics & Insights

Monitor and optimize campaign performance through dashboards and reporting tools.

Analyze customer behavior, campaign results, and market trends.

Translate insights into actionable recommendations to support business decisions and continuous performance improvement.

Agency & Budget Management

Manage relationships with digital agencies and technology partners.

Support the planning and monitoring of digital marketing budgets and media investments to maximize return on investment.

Ensure efficient resource allocation and continuous performance improvement.

Required Qualifications

Bachelor's or Master's degree in Marketing, Business Administration, Digital Marketing, Communication, or a related field.

At least 2 years of experience in Digital Marketing.

Proven experience in planning and managing integrated digital marketing campaigns.

Strong experience in B2B2C environments.

Experience in durable goods, HVAC, home appliances, construction, building technologies, or related industries is considered a plus.

Knowledge of Google Analytics, Google Ads, SEO, SEM, Marketing Automation platforms, Power BI (or equivalent analytics tools), Content Management Systems (preferably Adobe Experience Manager), and Social Media Advertising platforms (especially Meta and LinkedIn).

We are committed to the principle of equal employment opportunity for all people. We strive to provide a work environment that is accessible, welcoming and inclusive, in full compliance with applicable legal requirements. In line with this commitment, we promote fair, transparent and equitable reward practices.

As a reference, for such position we offer a salary ranging between 30.000 € and 46.000 € and the position is covered by the CCNL Metalmeccanici Industria.