Senior Associate, Offline Media Activation & Planning

Wpp; Roma; Ibrido; EUR 60.000 - 86.000; Tempo pieno

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Corporate Benefits Platform

Language Platform (43+ languages)

E-learning platform

Descrizione del lavoro

WPP Media in Rome is seeking a Senior Associate, Activation Linear Planning to design, develop, and optimize comprehensive offline media plans across TV, Print, and Radio. The role requires at least 3 years of experience in media planning within a agency setting, with strong analytical and budget-management skills.

You will leverage tools like Kubik, Arianna, Kimono, AQX, and MCS to deliver data-driven insights, coordinate with creative and media owners, and present findings to stakeholders.

Competenze

• 3+ years of consolidated experience in media planning, offline focus.

Mansioni

• Design, develop, and optimize offline media plans (TV, Print, Radio).
• Conduct competitive analyses and translate data into insights and recommendations.
• Manage advanced functionalities of media planning tools (Kubik, Arianna, Kimono, AQX, MCS).
• Monitor budgets and produce analytical reports with corrective actions.
• Collaborate with internal teams to ensure flawless execution of media plans.
• Present plans and analyses clearly toStakeholders.

Conoscenze

Offline media planning

Data-driven insights

Budget management

Stakeholder coordination

Analytical thinking

Formazione

Bachelor's degree or equivalent

Strumenti

Kubik

Arianna

Kimono

AQX

MCS

Descrizione del lavoro

WPP Media in Rome is seeking a Senior Associate, Activation Linear Planning to design, develop, and optimize comprehensive offline media plans across TV, Print, and Radio. The role requires at least 3 years of experience in media planning within a agency setting, with strong analytical and budget-management skills.

You will leverage tools like Kubik, Arianna, Kimono, AQX, and MCS to deliver data-driven insights, coordinate with creative and media owners, and present findings to stakeholders.