Associate, Influencer Marketing, Italy

WPP; Lombardia; Hybrid; EUR 22,000 - 36,000; Full time

Benefits offered by this job

Corporate Benefits & Discounts Program

Employee Wellbeing & Support Programs

Language Platform (49 languages)

Access to 2000+ online courses

Restaurant/catering discounts

Job summary

WPP is seeking an Associate, Influencer Marketing in Italy to support day-to-day influencer projects across industries. Working under supervision, you will contribute to creator research, campaign coordination, and performance reporting while learning the influencer ecosystem.

You will liaise with clients and agencies, track KPIs, and help prepare materials and timelines. Fluency in Italian and English is required; a hybrid work setup is offered.

Qualifications

• Minimum six months experience in influencer marketing or related field, internships welcome.
• Ability to manage projects independently under supervision.
• Experience with creator research, outreach and project materials.
• Strong organizational and interpersonal skills.
• Fluent in Italian and English.

Responsibilities

• Manage assigned projects independently, liaising with clients and influencer agencies.
• Assist with creator research, outreach coordination and preparation of materials, timelines and status updates.
• Monitor the influencer marketing landscape and inform market and competitive analysis.
• Collect campaign data and support KPI interpretation and post-campaign reporting.
• Build knowledge of the influencer ecosystem, including creators and agencies.

Skills

Project management

Creator research

Outreach coordination

Data & KPI analysis

Influencer ecosystem

Interpersonal skills

Bilingual Italian/English

Organization & coordination

Job description

About WPP Media

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by ourpioneeringagentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.

WPP Media is WPP’s AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

Role Summary and Impact

The Associate, Influencer Marketing supports the day-to-day delivery of influencer marketing projects across multiple industries. Working under close supervision, the role contributes to creator research, campaign coordination, performance tracking and reporting while developing a practical understanding of the influencer and creator ecosystem.

Skills and Experience

• Manage assigned projects independently under the supervision of a senior team member, liaising directly with clients and influencer agencies
• Assist with creator research, outreach coordination and the preparation of project materials, timelines and status updates.
• Monitor the influencer marketing landscape and broader communication trends, gathering inputs for market and competitive analysis.
• Collect campaign data and support the interpretation of influencer marketing KPIs and post-campaign reporting.
• Build knowledge of the influencer and creator ecosystem, including the roles of creators, talent agencies and external partners.
• at least six months’ experience in influencer marketing, creator marketing, communications or a related field; relevant internships are welcome.
• Strong organizational and project coordination skills, with accuracy, attention to detail and the ability to work across multiple timelines.
• Strong interpersonal skills and a diplomatic approach are valued to foster positive client relationships
• Proactive, curious and solutions-oriented attitude, with a strong willingness to learn, take initiative and collaborate.
• Fluent in both Italian and English.

Life at WPP Media & Benefits

Our passion for shaping the next era of media is powered by our commitment to Be Extraordinary, investing in our employees to inspire transformational creativity. We also Lead Optimistically, firmly believing in and Championing Growth and Development for every individual. This commitment allows WPP Media employees to leverage the extensive global WPP Media & WPP networks to pursue their passions, build vital professional connections, and learn at the cutting edge of marketing and advertising.

We Create an Open environment built on trust and respect, where everyone feels they belong and has opportunities to progress. This inclusive culture is fostered through a variety of employee resource groups and frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our comprehensive benefits package reflects this commitment, including competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We believe the best work happens when we’re together, fostering creativity, collaboration, and connection in this open and supportive environment. That’s why we’ve adopted a hybrid approach. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

Our main benefits:

• Corporate Benefits & Discounts Platform
• Employee Wellbeing & Support Programs
• Language Platform: Access to English and 49 other languages, plus 1 complimentary guest account
• Dedicated e-learning platform for all employees (at least 2000+ courses)
• Ticket Restaurant for every working day
• Non-Occupational Accident Insurance
• Company-paid Life Insurance
• Tax Assistance Services Support (tax return)

CCNL Aziende del Terziario distribuzione e Servizi (English)

The Gross Annual Pay range for this position at the time of this posting is indicated below. This reflects part of our broader group’s compensation framework across diverse agencies and disciplines. For this specific role our offer will be determined based on our internal benchmark, reflecting the specific market conditions for our discipline. Individual compensation varies based on job-related factors, including business needs, experience, level of responsibility and qualifications.

The employment contract will be governed by CCNL Aziende del Terziario distribuzione e Servizi.

€22.400—€36.000 EUR

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