Sales Director

Xinlei Global; Italia; On-site; EUR 55,000 - 75,000; Full time

Job summary

XINLEI Global in Italy seeks a results-driven European heat pump sales lead to guide market entry and GTM strategies across multiple countries. You will build dealer networks, recruit partners, train teams, and drive revenue growth while ensuring regulatory compliance.

Responsibilities include channel development, forecasting, competitive analysis, and cross-functional coordination to resolve installation and service issues.

Qualifications

• 3+ years of sales experience in European HVAC heat pump industry, including at least 1 year in dealer/channel development.
• Proven track record of 0-to-1 market entry.
• Familiar with business practices and legal environments across European countries.
• Fluent in English; ability to travel; knowledge of German, French, Italian, or Polish is a plus.

Responsibilities

• Lead start-from-scratch market entry and GTM strategies for heat pump products in Europe.
• Identify and develop partnerships with distributors and HVAC channel partners.
• Design dealer recruitment, training, incentives, and performance programs.
• Support dealers in end-user sales and provide product training.
• Maintain dealer relationships and drive annual sales targets.
• Develop regional forecasts and sales plans; own revenue, collections, and market share.
• Monitor competitors and localize pricing, promotions, and product strategy.
• Leverage installer networks and after-sales resources to establish service capabilities.
• Coordinate internal teams to resolve installation and maintenance issues.
• Promote brand at local HVAC exhibitions and ensure EU certifications compliance.

Skills

Dealer development

Market entry

Channel partnerships

HVAC sales

Technical training support

Job description

• -Lead the start-from-scratch market entry for heat pump products in designated European countries/regions (e.g., Germany, France, Italy, Poland, etc.), and formulate and execute go-to-market strategies.
• -Identify and develop partnerships with potential heat pump distributors, HVAC channel partners, building material retailers, etc.
• -Design and implement mechanisms for dealer recruitment, training, enablement, incentives, and performance evaluation.
• -Assist dealers in end-user sales conversion (residential & commercial projects), providing technical support and product training.
• -Maintain relationships with key dealers, conduct regular visits, and drive annual sales target achievement.
• -Develop regional sales forecasts and quarterly/annual sales plans, taking accountability for sales revenue, collections, and market share.
• -Monitor market competition (pricing,policies,new products),and propose localized product/pricing/promotion strategies.
• -Utilize existing heat pump customer service resources (installer networks, after-sales teams, energy agencies, etc.) to rapidly establish regional service capabilities.
• -Coordinate internal technical and after-sales resources to resolve installation and maintenance issues for dealers and end customers.

5. Brand Promotion & Compliance

• -Participate in local HVAC exhibitions and industry association events to enhance brand visibility.
• -Ensure product sales comply with relevant EU certifications (ErP, Keymark, CE, etc.) and local subsidy policy requirements.

Requirements:

1、3+ years of sales experience in the European HVAC, heat pump, boiler, or new energy equipment industry, including at least 1 year focused on dealer/channel development. Proven success in 0-to-1 market entry. Familiar with business practices and legal environments across different European countries.

2、Possess existing heat pump customer service/after-sales resources (e.g., installer networks, service providers), and have a solid understanding of heat pump products.

3、Familiar with European heat pump markets (policies, subsidies, competitors, user habits), and proficient in dealer system development, including contract negotiation, pricing structures, rebate policies, and joint marketing.

4、Fluent in English, able to travel frequently. Proficiency in German, French, Italian, or Polish is a plus.