B2C Field Leadership & Sales Manager

JT International S.A.; Lombardia; On-site; EUR 49,000 - 68,000; Full time

Job summary

JTI is seeking a Sales Account Manager B2C to lead and develop the Ploom Champions field organization, driving consumer acquisition, conversion and premium brand experiences across strategic points of sale. The role coaches field teams, sets performance standards, and ensures compliance with engagement guidelines and company requirements.

You will oversee onboarding, training, and development, ensuring high-quality execution across stores and resellers while guiding test-and-learn initiatives

Qualifications

• University degree in Business, Marketing, Economics or related field.
• 5–7 years of experience in retail activation, field force management, consumer engagement, or trade marketing.
• Experience in FMCG or consumer-centric industries preferred.
• Experience managing field teams or people managers.
• Fluent English; Italian language recommended for local coordination.

Responsibilities

• Lead, coach and develop Ploom Champion Coordinators and the wider field team, establishing clear objectives, accountability and performance standards.
• Build effective people-management routines through one-to-one meetings, field visits, feedback, performance reviews and development plans.
• Identify capability gaps and coordinate onboarding, training and upskilling activities.
• Ensure consistent, high-quality execution across strategic stores and resellers.
• Drive personalized, consultative and compliant adult-consumer interactions supporting guided trial, purchase conversion, registration and post-sales follow-up.
• Ensure effective use of materials, visibility assets, engagement tools, scripts, selling practices and operational procedures.
• Define governance routines covering planning, briefing, reporting, field supervision, quality checks and escalation.

Skills

Fluent English

People leadership

Performance management

Stakeholder management

Analytical skills

Education

Bachelor’s degree in business

Job description

JTI is seeking a Sales Account Manager B2C to lead and develop the Ploom Champions field organization, driving consumer acquisition, conversion and premium brand experiences across strategic points of sale. The role coaches field teams, sets performance standards, and ensures compliance with engagement guidelines and company requirements.

You will oversee onboarding, training, and development, ensuring high-quality execution across stores and resellers while guiding test-and-learn initiatives