Retail Activation & Content Specialist – Italy

CYBEX; Vicenza; On-site; EUR 32,000 - 45,000; Full time

Benefits offered by this job

Travel opportunities

Local & international events

In-store product training

Job summary

CYBEX is seeking a Marketing and Social Media Specialist in Vicenza to create engaging content and coordinate campaigns for a portfolio of retail partners. The role involves traveling across Italian regions to manage retail visits, train staff, and ensure top-notch POS presentation in stores.

The ideal candidate will combine marketing passion with strong organization, language skills, and the ability to collaborate with Marketing, Sales, and Product Marketing teams.

Qualifications

• Interest in marketing, digital marketing, or a related field.
• Strong organizational and planning skills with ability to prioritize tasks independently.
• Excellent communication and interpersonal skills with collaborative mindset.
• High attention to detail and proactive working style.
• Strong affinity for social media with hands-on content creation experience.
• Professional proficiency in Italian and English (spoken and written).
• Willingness to travel extensively (up to 70% of working time) and occasional Saturdays.

Responsibilities

• Create original and engaging social media content as a brand ambassador for selected retail partners.
• Develop and execute editorial plans for a portfolio of key retail partners.
• Support internal graphic design team in marketing materials and POS assets.
• Collaborate with Marketing and Sales to align campaigns and activation plans.
• Serve as a key contact between regional Marketing, Sales, and Product Marketing teams.
• Plan and conduct retail visit cycles across Italian regions; travel accordingly.
• Deliver in-store product training and ensure strong product knowledge.
• Ensure POS implementation and merchandising align with brand guidelines in-store.
• Provide on-site support and address customer inquiries on child safety solutions.
• Organize and participate in local events, brand activations, and trade fairs (local and international).

Skills

Social media management

Content creation

Campaign coordination

Organization & planning

Italian & English proficiency

Travel readiness

Job description

CYBEX is seeking a Marketing and Social Media Specialist in Vicenza to create engaging content and coordinate campaigns for a portfolio of retail partners. The role involves traveling across Italian regions to manage retail visits, train staff, and ensure top-notch POS presentation in stores.

The ideal candidate will combine marketing passion with strong organization, language skills, and the ability to collaborate with Marketing, Sales, and Product Marketing teams.