Remote Performance Marketing & Tracking Specialist

Smartness

Italia

In loco

EUR 50.000 - 60.000

Tempo pieno

14 giorni+

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Vantaggi offerti da questo lavoro

Remote work

OTE €50k-€60k

Growth opportunities

Descrizione del lavoro

Smartness is seeking a Performance Marketing & Tracking Specialist to join Smartads in Italy. You will drive paid search and social campaigns, implement end-to-end conversion tracking, and collaborate with product teams to scale direct bookings for lodging clients.

You will own campaign optimization, reporting, and data-driven decision making using GA4, GTM, Looker Studio, and AI-enhanced automation. Fluent Italian and English are required; German is a plus. Remote work offered.

Competenze

5+ years of performance marketing in paid acquisition.
Proven ROAS, CPA, CAC improvements with Google/Meta ads.
Fluent Italian and English; German a plus.

Mansioni

Onboard new clients by implementing reliable end-to-end conversion tracking across websites and booking engines.
Plan, launch, and manage paid advertising campaigns across Google Ads and Meta Ads Manager.
Continuously monitor campaign performance, analyze results and optimize via audience segmentation, bidding, and budget.
Transform marketing data into actionable insights and create clear reports and dashboards.
Regularly audit advertising accounts and tracking implementations to ensure data quality.
Contribute to scaling Smartads by improving processes and introducing automation and AI.